Red Star News learned from the Chengdu Municipal Bureau of Commerce that on August 28th, the 2026 Chengdu hotpot, tea, and coffee consumption season will officially kick off. The event will last until September 15th and last for 18 days, covering the two major consumption periods of the end of summer and the beginning of the new semester.
This consumption season will separately list the four major specialty dining categories of hotpot, traditional tea houses, new-style tea drinks, and coffee, presenting them in a concentrated manner, and launching a series of themed activities around their respective characteristics. The event integrates more than 500 high-quality catering stores to participate, covering major commercial districts, catering clusters, and characteristic blocks in the city, forming a city wide linkage effect, fully demonstrating the cultural heritage of Chengdu's cuisine.
The hot pot section is themed "Chengdu Hot Pot Culture Month · Chengdu Hot Pot Consumption Season". The hot pot industry in Chengdu has a profound foundation, with leading enterprises such as Haidilao that have expanded from Sichuan to the whole country, as well as local brands such as Huangcheng Mama and Shu Jiuxiang that have been deeply cultivated for many years, and characteristic brands such as Spicy Space, Jincheng Impression, Yuanli Hot Pot, Dalongyi, Xiaolongkan, and Houtang Old Hot Pot. Together, they form a large and diverse brand matrix of Chengdu hot pot. This consumption season, more than 200 hot pot restaurants have been linked to launch summer special packages and exclusive discounts for the new school season. The "2026 Chengdu Hot Pot Consumption Recommendation Guide" has been released, providing consumers with a wide range of check-in options.
The traditional tea house section, with the theme of "Comfortable Tea House Experience Season", collaborates with 50 tea houses in various fields such as tea art, performing arts, and folk customs to carry out the "Tea House · Tasting Sichuan Tea" cultural experience activity, showcasing Chengdu's characteristic tea culture such as covered bowl tea and long mouthed copper pot, and simultaneously releasing the "2026 Chengdu Tea House Consumption Recommendation Guide".
The new tea drink section is themed "Trendy Drink Summer New Tea Drink Season", and collaborates with more than 200 top national brands such as Shuyi Shaoxiancao, Tea Baidao, Nayuki Tea, and Heytea to launch the "2026 Chengdu Limited Edition" summer new products and limited benefits for the opening season. At the same time, the "2026 Chengdu New Tea Drink Consumption Recommendation Guide" is released to showcase the industrial value of new tea drinks in driving the local agricultural industry chain.
The coffee sector is themed around the "Chengdu Coffee Culture Experience Season", and the coffee landscape in Chengdu has formed a pattern of diversified coexistence of local chain brands, boutique coffee, and independent coffee shops. During this consumption season, participating coffee shops will launch summer limited edition specials and new season drinks that incorporate Chengdu elements, creating coffee themed experience scenes in key business districts, showcasing coffee culture such as hand brewed coffee and latte art, and simultaneously releasing the "2026 Chengdu Coffee Consumption Recommendation Guide" to provide consumers with check-in guides.
From August 28th to 30th, the main venue of Xicun Courtyard will set up a themed market, showcasing the characteristics of four major sections and creating an immersive consumer experience scene. Citizens and students from Chengdu can experience the spiciness of hotpot, the fragrance of lidded tea, the creativity of new tea drinks, and the richness of premium coffee in one stop at the market site.
During the event, a cross-border linkage of "exchanging ticket stubs for delicious food" will also be launched, where consumers can enjoy exclusive discounts for participating stores with scenic spot tickets, Sichuan Airlines air tickets, train tickets, Chengdu University Freshman Experience Cards, etc. At the same time, integrate the four major consumer recommendation guides to achieve "one map in hand, all flavors are available", making it convenient for citizens and tourists to follow the map and enjoy Chengdu's delicious food.
Red Star News reporter Peng Jing
Editor Ou Peng