Rednet News, September 1st (Reporter Xiang Wan) Recently, FARNEAR Coffee celebrated its eighth anniversary of brand establishment. Around the anniversary theme of "8 is infinity", the brand simultaneously released its eighth anniversary brand review and announced that four new stores will be launched in the second half of the year. Among them, Far and Far FARNEAR Changfeng Imprint Store will start trial operation in September, and Island Store will also meet with consumers in the near future.
Starting from a store renovated from an old house in 2018, Far and Near Coffee has grown to dozens of stores over the past eight years, accumulating over 320000 members and receiving millions of customers, witnessing countless warm moments of birthdays, proposals, confessions, and reunions.
Over the past eight years, the brand has also experienced the addition and iteration of stores, accumulating experience and self adjustment in the continuously changing market environment. In terms of distance, the brand's growth team partners' perseverance and the long-term preference of the majority of customers will continue to uphold the original intention of "letting everyone who enters the distance put aside their haste and catch themselves" in the future.
The brand has revealed that they plan to open four new stores in the second half of 2026, and "8" is not the end point, but an infinite new starting point. They look forward to continuing to work hand in hand with customers to reach infinity together.