On July 10th, the Ethiopian Coffee Experience Center was officially unveiled and established at the Hilton Garden Inn Beijing West Station. The project relies on the high-quality development of the "the Belt and Road" and the BRICS cooperation mechanism, and takes the coffee industry as the link to build a private exchange entity platform for economic and trade exchanges and mutual learning of civilizations between China and Ethiopia.
Liu Yuanyin, the founder of the Ambassador Reception Hall and the president of the Ethiopian Coffee Experience Center, introduced in his speech that Ethiopia is the birthplace of Arabica coffee and an important African partner in the cooperation framework of the "the Belt and Road" and BRICS countries. The experience center connects the direct supply chain of high-quality coffee from Ethiopia, builds a normalized industry docking and cultural display platform, and promotes the two-way circulation of characteristic agricultural products between the two countries. The landing and operation of the coffee experience center will benefit the people of both countries and bring tangible benefits to their livelihoods. Expand stable export channels for Ethiopian coffee farmers to effectively increase their income; Remove multiple layers of intermediate distribution links internally, allowing domestic consumers to buy authentic premium coffee from the country of origin at an affordable price. In addition, the project will also drive employment growth in coffee trade and cultural tourism services between the two countries, allowing China and Ethiopia to share the benefits of industrial cooperation for people's livelihoods.
Dr. Aziza Geleta, Deputy Ambassador of the Embassy of the Federal Democratic Republic of Ethiopia in China, stated that China and Ethiopia are all-weather strategic partners, and coffee is the core carrier of bilateral livelihood trade and cultural exchanges. The Embassy in China will continue to empower the operation of the Coffee Experience Center and consolidate the foundation of people to people communication between the two countries.
As a core carrier of people to people diplomacy and economic and trade exchanges between China and Ethiopia, this experience center deeply integrates three core functional modules: "showcasing high-quality products from the entire Ethiopian industry chain, connecting Chinese and foreign government and enterprise foreign affairs and business, and providing immersive cultural experiences of East African coffee". With coffee as a link, it builds a new platform for two-way exchanges between China and Africa. Next, the operator will take the Beijing Experience Center as a model to replicate the layout nationwide, continue to enrich the "the Belt and Road" China Africa non-governmental cooperation scene, and promote the quality and efficiency of China Ethiopia economic, trade and cultural exchanges. (Beijing Daily Client)