Yunnan Promotes ‘Lancang-Mekong Good Products’ Into the Domestic Market

At a Glance (China Coffee Network): Recently the Department of Commerce of Yunnan Province organised a purchasing team to the Lancang-Mekong International Hall at the New Luosiwan market in Kunming for import-product selection and matchmaking. Relying on the country-specific goods resources of Cambodia, Laos, Myanmar, Thailand and Vietnam, it is promoting coffee, distinctive beverages and quality rice into Sinopec EasyJoy's retail channels, exploring a new trade-promotion model of 'policy support, exhibition-hall aggregation, enterprise selection, and channel sales'.

On 3 November, as part of the ‘Silk Road Cloud Products’ e-commerce month, the Department of Commerce of Yunnan Province took the initiative to connect with the procurement resources of Sinopec Yunnan EasyJoy, and organised a purchasing team to the Lancang-Mekong International Hall at the New Luosiwan market in Kunming to carry out import-product selection and matchmaking activities. This advances the translation of the ‘three exemptions and three conveniences’ policy into results and broadens the channels for distinctive goods from South and Southeast Asia to enter the domestic retail market.

Relying on the country-specific goods and enterprise resources gathered at the Lancang-Mekong International Hall, the activity adopted the approach of ‘on-site sampling, face-to-face negotiation and supply-demand matching’, organising the purchasing team to conduct precise matchmaking with the operating entities of the national pavilions of Cambodia, Laos, Myanmar, Thailand and Vietnam. The purchasing team learned on the ground about the brand characteristics, market positioning and supply capacity of each country’s distinctive goods, and focused its exchanges on products suited to convenience-store retail channels — coffee, distinctive beverages, quality rice, snack foods and the like — going deep into product procurement needs, channel-access conditions and follow-up cooperation matters.

This activity combines the country-specific goods-display strength of the Lancang-Mekong International Hall with the retail-channel strength of Sinopec EasyJoy, pushing import goods from offline display toward procurement negotiation and channel expansion, and exploring the formation of a trade-promotion model of ‘policy support, exhibition-hall aggregation, enterprise selection, and channel sales’.

The Provincial Department of Commerce will, in line with the arrangements of the 2026 national ‘Silk Road Cloud Products’ e-commerce month, continue to leverage the ‘three exemptions and three conveniences’ policy, strengthen cooperation and matchmaking with large supermarkets, chain convenience stores and e-commerce platforms, and track and advance the screening, procurement negotiation and on-shelf sales of intended products, so as to bring more ‘Lancang-Mekong good products’ into the domestic consumer market. (Reporter: Han Chengyuan)

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