World of Coffee Dubai 2027 — Exhibitor Recruitment Now Open

World of Coffee Dubai 2027 — official logo (Source: World of Coffee Dubai)

WORLD OF COFFEE DUBAI — Your gateway to the MENA coffee market.
Za’abeel Halls 1, 2, 4, 5 & 6, Dubai World Trade Centre.
January 26–28, 2027.
Organised by DXB LIVE and the Specialty Coffee Association (SCA).

About the Organisers

World of Coffee Dubai, the MENA region’s premier specialty coffee trade show, returns for its sixth edition from January 26–28, 2027 at Dubai World Trade Centre. Since its launch, the event has grown from 3,000 to over 20,000 visitors and is expected to welcome more than 2,000 international exhibitors and brands. Serving as a vital entry point to the rapidly expanding MENA coffee market, the show offers unparalleled opportunities to showcase products, connect with buyers, and engage with a dynamic coffee community through education, innovation, and trade.

DXB LIVE is a leading event solutions provider based in Dubai, renowned for delivering end-to-end services that transform ideas into immersive experiences. Specialized in creating dynamic exhibition environments and providing comprehensive contracting services, DXB LIVE ensures seamless integration from concept to completion. As a trusted partner for international associations and industry leaders, DXB LIVE has successfully delivered services for over 100 major events annually, managing more than 500,000 square feet of exhibition space across 13 cities worldwide. Its commitment to excellence and innovation positions itself as a preferred choice for clients seeking impactful and memorable event experiences.

The Specialty Coffee Association (SCA) is a global trade association uniting every link in the coffee value chain—from producers to retailers. Committed to collaboration, sustainability, and excellence, the SCA drives innovation, raises standards, and fosters a more inclusive, thriving specialty coffee industry worldwide.

Why Dubai?

Dubai serves as a gateway between Europe, Asia, and Africa, allowing coffee businesses to expand into the broader MENA region (450+ million people).

01 Strategic Location & Global Connectivity
02 Rapidly Growing Specialty Coffee Market
03 Strong Government Support & Business-Friendly Policies
04 State-of-the-Art MICE Infrastructure
05 Safe & Secure Business Environment
06 Record-Breaking Visitor Numbers & Industry Growth

The MENA specialty coffee market is valued at approximately USD 1.2 billion as of early 2026. Over 60% of the MENA population is under age 35, a group that views specialty coffee as a lifestyle and cultural statement. The region reached 11,163 coffee outlets in 2024 (an 11.2% year-on-year increase) and is projected to reach 16,460 stores by 2029.

Why Exhibit?

Boost your brand’s visibility in the specialty coffee industry with our sponsorship and exhibition packages, featuring broad pre-event and on-site promotion. World of Coffee Dubai awards and competitions celebrate innovation in design, packaging, branding, brewing, and presentation.

GLOBAL EXPOSURE — Showcase your latest products & innovations to industry leaders from 78 countries.
NETWORKING OPPORTUNITIES — Connect with 2,100+ exhibiting brands and companies, and 20,000+ coffee professionals to build valuable relationships.
ENHANCED VISIBILITY
MARKET INSIGHTS — Attend exclusive lectures on the Unfiltered Stage and workshops to stay updated on industry trends and innovations.
PRODUCT LAUNCH PLATFORM
GLOBAL RECOGNITION — Participation provides strategic promotional support, ensuring global recognition for branding and presentation.

The world’s coffee industry looks first — put your brand where it matters.

2026 at a Glance

20,000+ Visits
2,000 Brands & Exhibitors
20+ Sponsors, Partners & Media Partners
80+ Countries
32 Workshops & Lectures
91% of participants are likely to participate next year
95% of participants said that their objectives through the exhibition were fully or partially achieved

Features

Awards & Competitions
Producer Village
Coffee Auction
SCA Community Lounge
Interactive Lectures and Workshops
Roaster Village
Cupping Rooms
Brew & Espresso Bar

Top Countries (Visitors)

United Arab Emirates, Kingdom of Saudi Arabia, Oman, India, Ethiopia, Kuwait, USA, Turkey, Russia, Egypt.

Visitors Profile

By region: North America 5%, Europe 10%, South America 6%, Africa 7%, Asia 70%, Oceania 2%.

By industry: Coffee Technology; Green bean, farmers, processing; Coffee enthusiasts and baristas; Coffee Shop Owners; Roasters; Hospitality, Restaurants, Catering.

Exhibitors Profile

By region: North America 7%, South America 3%, Africa 7%, Asia 69%, Oceania 1%, Europe 13%.

Top countries: India, Kingdom of Saudi Arabia, Italy, Ethiopia, China, USA, Turkey.

By industry: Art & Furniture; Water filtration & Treatment Bottled Water Suppliers; Cafe Decor; Espresso machines; Industry Trade Publications; Coffee Brewing Equipment; Flavours & Syrups, Sauces/Powders; Coffee Accessories; Roasting equipment; Beverage Packaging Equipment; Coffee Roasters & Roasted Bean suppliers; Shipping Companies; Confectionery & Bakery Products; Dairy & Alternate Milk Manufactures & Suppliers; Green Coffee Producer; Packaging Producers; Coffee Manufacturers and Distributors; Green Coffee Importer/Exporter; Coffee Equipment Manufacturer; Technology/Software; Beverage/Tea Equipment; Distributor/Reseller; Association & Government/NGO; Café / Coffee Shop; Packaging / Logistics.

Sponsors & Partners

Strategic Partner; Roasting Competition & Machine Sponsor; Roasters Village Sponsor; Lanyard Sponsor; Machine Sponsor; Travel Sponsor; Syrup Sponsor; Alternate Milk Sponsor; Official Bronze Sponsor; Volunteer T-shirt Sponsor; Roast Magazine (ITP Media Group – Media Partner); Stir Magazine; European Coffee Trip (Media Partner); Buna Pulse (Media Partner); SAKB (Podcast partner); Hospitality News (Media Partner); Coffee Magazine (Media Partner); UAE BARQ (Media Partner); Coffeelegante (Media Partner); Sharipova Coffee (Podcast Partner); Tea & Coffee Magazine; It’s Just Coffee (Podcast Partner); Buna Kurs (Podcast partner); Filter Stories (Podcast Partner); Qahwa World (Media Partner); Squeaky Coffee; Packback.

Get in Touch

Za’abeel Halls 1, 2, 4, 5 & 6, Dubai World Trade Centre.
January 26–28, 2027.
Organised by DXB LIVE & the Specialty Coffee Association (SCA).
China recruitment contact — Email: Cheryl@cn.mieevents.com | Tel: +86 15221010086

Reprint Notice: This article is reproduced from the official exhibitor brochure of World of Coffee Dubai 2027 (organised by DXB LIVE & the Specialty Coffee Association). All logos, photographs and data herein are the property of the event organisers. Copyright of the original material belongs to World of Coffee Dubai / DXB LIVE / SCA. Reproduced for industry reference; please credit the source when sharing.