Wanning Xinglong Coffee Debuts at the 9th China International Import Expo

At a Glance (China Coffee Network): Three Wanning Xinglong coffee brands—Taiyanghe·Xinglong Coffee, Longbosite and V3—are collectively exhibiting at the 9th China International Import Expo (CIIE), showcasing full-chain strength from seed to cup, and marking an important step for Xinglong coffee to reach broader markets via the national exhibition platform.

The 9th China International Import Expo will be held from November 5 to 10, 2026, at the National Exhibition and Convention Center (Shanghai). Three brands from Wanning—Taiyanghe·Xinglong Coffee, Longbosite and V3—are exhibiting collectively, fully presenting the full-industry-chain coffee strength of “from seed to cup.” Among them, Taiyanghe·Xinglong Coffee from Xinglong District, Wanning, Hainan, as a highlight of the booth, adds a rich aroma of Chinese coffee to the CIIE and reconnects Xinglong coffee with the globe.

Taiyanghe·Xinglong Coffee has a history of over 70 years, inheriting Hainan’s provincial intangible cultural heritage “Xinglong Coffee Roasting Craft” and upholding the classic flavor of “strong but not bitter, aromatic but not harsh, with a long aftertaste.” Relying on the Hainan Free Trade Port policy, the brand has successively launched the first “two ends outside” coffee import-export order and the first duty-free domestic-sale order with 30% value-added processing on the first day of customs closure, becoming a benchmark representative of Hainan’s specialty coffee industry. These practices have not only enhanced Xinglong coffee’s brand influence but also injected new momentum into the scaled and international development of Xinglong District’s coffee industry.

At this exhibition, Xinglong District, led by Taiyanghe·Xinglong Coffee, centrally showcases the full-chain strength integrating planting, processing and trade, accelerating Xinglong coffee from a regional specialty brand toward the international market. During the CIIE, tasting and exchange activities around Xinglong coffee’s full chain will also be held to further expand international cooperation channels, continuously amplify the free-trade-port policy effect, and let “Xinglong coffee” fragrance spread across the world.

Correspondent: Pei Yingtuan

Editor: Lao Yongqian

Reviewer: Zhang Jinpeng

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