This red fruit makes life prosperous — Yunnan Nujiang coffee harvest season

In golden October, the aroma of coffee fruit fills the air as the coffee harvest season arrives.

Ripe red cherries hang heavy on the branches. (Photo: Lushui Media)

Recently, inside the coffee base of Xinjian Village, Daliandi Subdistrict, Lushui City, Nujiang Lisu Autonomous Prefecture, red coffee cherries hung thick on the branches as villagers busied themselves picking and drying, everywhere filled with the atmosphere of a bumper harvest.

Farmers picking fresh coffee cherries. (Photo: Lushui Media)

In recent years, Nujiang Prefecture has focused on the transformational development of the coffee industry, pushing coffee from extensive planting toward standardized, premium and full-chain development, making the little coffee cherry a “golden bean” that boosts rural revitalization and increases people’s income.

Freshly picked coffee cherries. (Photo: Lushui Media)

Currently Lushui City’s coffee planting area has exceeded 100,000 mu, with improved-variety coverage above 90%; the city’s total green-bean output in 2026 is expected to exceed 2,200 tonnes.

Guidance: Publicity Department of the CPC Yunnan Provincial Committee

Produced by: Yun News · Yunbao Public Welfare Advertising Convergence Media Studio

Coordination: Zhang Junhui

Editor: Cai Fei

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2. Original: Sina Finance, “This red fruit makes life prosperous — Yunnan Nujiang coffee harvest season”
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