Ningbo Pairs ‘Plum Wine + Coffee’ to Upgrade Two Local Industries

At a Glance (China Coffee Network): On the afternoon of May 6, Ningbo held an on-site promotion meeting for its “Plum Wine + Coffee” industry upgrade action in Fenghua, formally launching the Ningbo Bayberry-Wine Industry Chain Alliance and the Baking-Coffee Industry Chain Alliance. The city aims for the combined sector to surpass RMB 150 million in output in 2026 and to cultivate more than five provincial-leading enterprises within three years.

On the afternoon of May 6, the on-site promotion meeting for Ningbo’s “Plum Wine + Coffee” industry upgrade action was held in Fenghua. The Ningbo Bayberry-Wine Industry Chain Alliance and the Baking-Coffee Industry Chain Alliance were formally established. How do these two industries—bayberry wine and baked coffee—form a “couple”? That was the question on the table.

At the event, participants visited Ningbo Lixing Food Co., Ltd. and Ningbo Yuanlan Food Technology Co., Ltd., getting a close look at the innovative results that standardized production and intelligent control bring to the two industries. At Lixing Food, attendees learned in detail about the full-process craft of coffee beans—fully automated handling, precise roasting and aseptic packaging. The plant began official production in April 2026 with a designed annual capacity of 800 tons.

At Yuanlan Technology, guests observed the standardized bayberry-wine production process. Relying on 20 patent technologies, the GM2D origin-coding system and the country’s first “origin-coding insurance,” the company achieves full traceability from raw material to finished product, demonstrating the technological strength and quality assurance of Fenghua’s specialty food industry.

At the promotion meeting, the Ningbo Market Regulation Bureau interpreted the “2026 Ningbo ‘Plum Wine + Coffee’ Ala-Flavor Industry Upgrade Action Implementation Plan” on the spot, outlining a development route of standardization, branding and scale to provide clear guidance for enterprises to improve quality and efficiency.

According to the plan’s targets, in 2026 Ningbo’s “plum wine + coffee” output will exceed RMB 150 million, one expressway service-area themed “plum wine + coffee” exhibition hall will be built, and more than five provincial-leading enterprises will be cultivated within three years.

On site, a representative of Ningbo Communications Investment Group introduced the plan for a themed exhibition hall at expressway service areas, striving to create a “mobile window” for specialty foods. The Ningbo Consumer Protection Committee presented the selection criteria for specialty souvenirs and the evaluation standards for consumer-education bases, helping polish the city’s culinary calling card. A strategic production–sales cooperation signing was also held on site, promoting deep collaboration among the bayberry-wine and coffee industries and catering, banqueting and channel distributors to broaden market outlets.

During the event, sessions such as exhibitions of bayberry-wine traditional culture and craftsmanship and a high-quality-development salon for the baked-coffee industry unfolded in turn, comprehensively showcasing the cultural depth and innovative vitality of Ningbo’s specialty foods and injecting new momentum into the integrated development of the industries.

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