From September 24 to 26, the 2026 Guiyang International Coffee Expo was held at the Guiyang International Conference and Exhibition Center. This international professional coffee exhibition, held in Guiyang for the first time, took “Cool Guiyang · Coffee Aroma to the World” as its theme, with an exhibition area of 10,000 square meters attracting 212 brands.
Over the three days, more than 27,000 visits were recorded, including 5,478 trade visitors, with 15.6 million yuan in on-site transactions and 150 multilateral cooperation agreements reached. From the gathering of visitors to concluded deals, and from consumer enthusiasm to industry matchmaking, this event brought tangible positive impact to Guiyang’s coffee industry.
Standout transaction figures: consumer enthusiasm turned into industrial results
The 15.6 million yuan in on-site transactions and 150 multilateral cooperation agreements are the most direct outcomes of this expo. Behind these figures lies validation of Guiyang’s market vitality as a node for coffee consumption and distribution. The high proportion of trade visitors shows that the exhibition not only attracted ordinary consumers but also facilitated industry-level matchmaking. Local brands and external resources converged efficiently within three days, accumulating concrete results for deeper cooperation ahead.
Global resources gathered: local firms link the world “at their doorstep”
Coffee companies, brands and traders from more than ten countries and regions worldwide appeared alongside the delegation from Yunnan’s core producing areas, presenting the full industrial chain from estate beans and geographical indication products to deep processing. The equipment and utensils section brought together the Foshan delegation and several well-known enterprises, covering traditional espresso machines, utensils and AI-enabled smart pour-over equipment; the consumer and industry services side covered leading chain brands, local specialty coffee, supply chain finance, cold-chain logistics, cross-border e-commerce and training and certification.
Raw materials, processing, equipment, brands and services completed efficient matchmaking within the same venue, providing a substantive channel for Guiyang’s local enterprises to fill supply chain gaps and connect with global resources, and driving direct dialogue between producing areas and markets and efficient linkage up and down the supply chain.
Diverse activities empower the city, leaving a sustainable asset of urban flavour
The exhibition period featured 25 supporting activities, forming a multi-layered system from industry matchmaking to cultural dissemination, from product showcases to scenario expansion. The “Qian Rhyme Coffee Aroma · Talking about the Future” industry exchange completed four rounds of signing and six cooperation agreements on site, covering supply chain system building, regional cultural exchange and industrial coordination; the “Twelve Cups of Guiyang” co-creation plan introduced 12 Guiyang-exclusive signature drinks along the thread of the four seasons, forming a city flavour IP that can be shared and experienced; activities such as the “Coffee Travel Is a Must” coffee-tourism study tour promotion and the matcha cultural and creative theme store showcase promoted crossover integration of coffee with cultural tourism and matcha, exploring new formats such as “village cafés.”
These activities not only enriched the exhibition period but also extended the expo’s effect from three days into everyday consumption scenarios, leaving Guiyang with a sustainable asset of urban flavour.
Competitions cultivate talent, reinforcing the foundation of a “city of coffee champions”
The competition section featured five contests over three days covering roasting, cupping, latte art and tasting, providing a stage for competitors from across the country while advancing the industry toward standardisation and professionalism. As “China’s city of coffee champions,” Guiyang has further reinforced its urban foundation for cultivating professional talent through these competitions; local practitioners gained the opportunity at their doorstep to benchmark against industry standards and connect with professionals, injecting new vitality into the industry’s talent pipeline.
Breaking through in communication, building a shared industry voice
The expo built a three-dimensional communication matrix of “professional media + social media + offline scenarios,” forming a complete chain of pre-event warm-up, mid-event amplification and post-event follow-through. “Twelve Cups of Guiyang” drew traffic before the event and converted it on site, while citywide offline coverage created city-level exposure; the combined professional and social voice made the expo a perceivable, shareable public topic, gathering sustained brand voice and civic expectation for Guiyang’s effort to build a new highland of coffee industry coordination.
One expo, three days, fulfilled multiple functions at once: industry showcase, trade matchmaking, competition exchange, cultural dissemination and cultural tourism linkage. The 2026 Guiyang International Coffee Expo not only placed global resources, domestic producing areas, local brands, professional talent and consumption scenarios into a single collaborative network, but also, with solid data and results, injected sustained momentum into strengthening and completing the local coffee industry chain.
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