At a Glance (Coffee Network coffeeyo.com): The 3rd Sauce-Flavor Coffee Lifestyle Week of Huichuan District, Zunyi, opened on the evening of October 9 at the Changqingteng Phase III commercial street on Suzhou Road. Part of the 4th Zunyi Sauce-Flavor Liquor Festival (Jiuyue Jiu, Chishui River Valley), the event runs through October 11, bringing together more than 30 trending coffee brands from Beijing, Shanghai, Guangzhou, Shenzhen, Wenzhou and Guiyang along with 40-plus vendors, debuting limited-edition sauce-flavor coffee specials and unlocking a new cross-sector consumption scenario of “coffee by day, cocktails by night.” Over the previous two editions, the event received nearly 200,000 residents and visitors, exceeded 3 million yuan in market consumption and surpassed 100 million online views, making “Huichuan Sauce-Flavor Coffee” a landmark city cultural-tourism IP.
On the evening of October 9, the 3rd Sauce-Flavor Coffee Lifestyle Week of Huichuan District, Zunyi, opened at the Changqingteng Phase III commercial street on Suzhou Road, within the Sufu Guangzhu urban leisure and residence ecosphere in Huichuan District.
The event is one of the series activities of the 4th Zunyi Sauce-Flavor Liquor Festival (Jiuyue Jiu, Chishui River Valley) and runs through October 11. A trendy coffee market, sauce-flavor coffee specials, music parties and other highlights take the stage one after another, offering residents and visitors a full feast of sauce-flavor coffee.
At the venue, the aroma of coffee filled the air. More than 30 trending coffee brands from Beijing, Shanghai, Guangzhou, Shenzhen, Wenzhou, Guiyang and elsewhere gathered here, presenting specialty pour-over, espresso and creative specialty coffee in turn. Street-style mobile coffee carts from Chengdu drew plenty of attention, while local sauce-flavor coffee pop-up stores were no less popular, and the event’s debut limited-edition sauce-flavor coffee specials unlocked a distinctive flavor experience. In addition, craft beer, specialty snacks and handmade cultural-creative booths were interwoven throughout.
Trend-setters strolled with their specialty coffee, stopping to take photos, while families and friends wandered through the night filled with the interwoven aromas of liquor, coffee and music, savoring the relaxed pleasure of “coffee by day, cocktails by night.”
As an important carrier of Zunyi’s sauce-flavor liquor culture, Huichuan District has in recent years deepened its cross-sector integration along the “sauce-flavor liquor +” track, pushing traditional sauce-flavor liquor out of the bottle and embracing the youth market through trendy consumption scenarios. Since 2025, Huichuan District has successfully held the first and second Sauce-Flavor Coffee Lifestyle Weeks, receiving nearly 200,000 residents and visitors in total, with market consumption exceeding 3 million yuan and online traffic surpassing 100 million views. “Huichuan Sauce-Flavor Coffee” has grown from a creative concept into a landmark city cultural-tourism IP, effectively driving growth in surrounding food and accommodation consumption and exploring a new path for the integrated development of culture, commerce and tourism.
Building on the solid foundation of the previous two editions, this year’s Sauce-Flavor Coffee Lifestyle Week focuses on five core highlights — sauce-flavor coffee tasting, Sichuan-Guizhou collaboration, coffee by day and cocktails by night, a diversified market, and music empowerment — to create an immersive new consumption scenario. It brings together well-known coffee brands from outside the province and specialty coffee from Guiyang and Zunyi, joins hands with craft beer, snacks and cultural-creative brands, and gathers more than 40 vendors to build the trendy coffee market, fully realizing the “coffee by day, cocktails by night” consumption loop of “coffee bustle in the daytime, tipsy revelry at night.” At the same time, it links with “Yue Zunyi | Saturday Music ‘Hui’,” bringing special performances in the evening and empowering the city’s nighttime leisure scene with music.
At the opening ceremony, Huichuan District delivered a themed presentation on the 2026 integration of village coffee, sauce-flavor coffee, culture, commerce and tourism, linking landscape and cultural resources such as Loushan Pass and Hailongtun, and showcasing a matrix of urban and rural sauce-flavor and village coffee that “hides a coffee in every view and complements every view with a coffee.” The second batch of sauce-flavor and village coffee tasting stores was also awarded plaques, continuing to cultivate local sauce-flavor coffee consumption carriers, encouraging stores to innovate their products, and building Huichuan’s sauce-flavor coffee flavor name card.
It is learned that Huichuan District will continue to polish the “Huichuan Sauce-Flavor Coffee” city IP, promote the two-way empowerment of sauce-flavor liquor culture and cultural-tourism consumption, and bring residents and visitors more trendy and interesting cultural-tourism consumption experiences.
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