Two Major Coffee Industry Centers Land in Guangzhou Baiyun District

Brief (coffeeyo.com): The South China International Coffee Trading & Innovation Center and the South China International Green-Bean Distribution Center have officially settled in Guangzhou’s Baiyun District, aiming in year one for 12,000 tonnes of green-bean trade and to turn Guangzhou from a coffee “transit port” into a hub of trading, pricing and quality control.

The South China International Coffee Trading & Innovation Center and the South China International Green-Bean Distribution Center have officially settled in the Huid Coffee Industry Center on Sanyuanli Street, Baiyun District. Under the development plan, in their first year the two centers will bring in more than 50 international suppliers and buyers and aim for 12,000 tonnes of annual green-bean trading volume, helping Guangzhou move from a coffee “transit port” to a “terminal” of coffee trading, pricing and quality control.

It is reported that the South China International Coffee Trading & Innovation Center is positioned as an asset-light, service-oriented spot coffee trading platform, comprising three business modules — a trading-service platform, an index platform and a standards center — providing information matching, transaction safeguards, supply-chain finance and standards-setting services. The standards center aims, within one to two years, to drive Guangzhou to formulate a coffee standards system covering inspection and quarantine, quality grading, warehousing and logistics.

The South China International Green-Bean Distribution Center has respectively signed upstream cooperation agreements with major core coffee-producing regions in Africa, the Americas and Asia, and downstream agreements with provincial roasting factories and chain brands, formally opening the complete supply chain from global producing regions to South China roasting factories. Guangzhou Daily learned that signed factories so far include Tili Coffee, Laihui Coffee, Jiangmen Huasheng Coffee, Xiangji Coffee, Foshan Gaolingyu Coffee and Dongguan Zuoye Coffee, among others.

The Huid Coffee Industry Center on Sanyuanli Street where the two centers landed has a first-phase operating area of 80,000 square meters, with a second phase planned at 60,000 to 80,000 square meters; total building area exceeds 150,000 square meters, covering hotel amenities, a coffee exhibition center, a coffee talent-training center and a media center — the only vertical coffee full-industry-chain ecosystem in China. Well-known South China coffee-training institution Crima Coffee Training, leading industry self-media “Coffee Symposium,” the nation’s No. 1 coffee-machine brand by sales La Marzocco (“Lamazocco”), and the Guangzhou Coffee Industry Association, linking over 100 leading member enterprises across the Greater Bay Area, have all settled here. Currently, the Huid Coffee Industry Center has signed a strategic cooperation agreement with the National Quality Inspection Center, reached cooperation intent with the core team of the Kunshan Coffee Trading Platform, and established a joint promotion mechanism with industry leaders such as Qinhan Coffee.

Sun Haitao, secretary-general of the Guangzhou Coffee Industry Association, is full of confidence in the prospects of the two centers. He said this effort fully draws on the coffee-customs-clearance experience of advanced ports and will be implemented at Guangzhou Port, which helps greatly shorten transaction time, lower capital costs and raise transaction efficiency. At the same time, he noted that the two centers are still at a startup stage; the framework and foundation have just been built, and the centers’ full functions still need one to two years of business validation. He believes that, after practical operation testing and refinement, this strategic layout will have a long-term and positive driving effect on Guangzhou’s coffee industry.

Source: Guangzhou Daily Xinhua City (reporter Zhao Wantong; cover photo by Liu Yu; edited by Long Jiali).

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