Hisense Brings Vacuum Cold-Brew Refrigerators to the Qingdao Haidongdong Coffee Lifestyle Festival

At a Glance (China Coffee Network): On September 24, the Qingdao Haidongdong Coffee Lifestyle Festival opened at Laoshan Century Plaza. Hisense Refrigerators appeared with two vacuum coffee refrigerators, the Da Boh…

On September 24, the Qingdao Haidongdong Coffee Lifestyle Festival opened at Laoshan Century Plaza. Hisense Refrigerators appeared with two vacuum coffee refrigerators, the Da Bohe 509Pro and Cuican 510U6, and among the many coffee brands and creative-market stalls invited visitors to taste cold brew under the theme “The Big Shot Arrives — Hisense Treats You to Coffee,” turning “making coffee in the refrigerator” from a concept into something the crowd could feel, taste and interact with on site.

Why would a refrigerator company show up at a coffee festival? Hisense’s answer lies in the rhythm of young people’s lives. Coffee in the morning, a small drink in the evening — “C in the morning, A at night” has become the daily routine for many. Hisense’s vacuum coffee refrigerator centres on “10-minute vacuum cold brew plus full-chain clean ice making,” making iced coffee at home convenient and reassuring. Staff on site explained that the Da Bohe 509Pro can complete vacuum cold brew in 10 minutes, drawing out 12-hour flavor, and supports one-touch smart ice making in 60 minutes in a sealed, odour-free process, putting “iced coffee freedom” within reach.

Beyond cold-brew speed, the other key to iced coffee is the ice itself. Both products shown by Hisense also feature clean ice and slow-melting ice functions, completing ice making in 60 minutes; the cubes are dense and melt slowly, reducing dilution of the coffee’s flavor. The ice-making stage uses a full-chain antibacterial design across “water storage — ice making — ice storage,” with a fully sealed structure that isolates freezer odours, a removable, washable water box and ice-making module, and one-touch automatic cleaning through a phone app. More than 100 solid slow-melting cubes can be made in a day, covering home gatherings and multi-person drinking scenarios.

From vacuum preservation to vacuum cold brew, from food storage to drink preparation, Hisense’s crossover is backed by long-term technology accumulation. The company has worked deeply in vacuum preservation for years, iterating its vacuum technology continuously and building a large portfolio of core patents. The launch of the “Vacuum Big Shot” products is precisely a reuse of that vacuum technology platform in coffee extraction scenarios — technology driving demand, extending the refrigerator from a traditional freshness tool into a scenario-based lifestyle solution.

Industry observers believe that an appliance maker attending a coffee expo looks like a crossover on the surface, but in substance it is a response to the lifestyles of its consumer base. Young people’s demand for coffee is no longer confined to cafés; it is spreading into home, office and social settings. By integrating vacuum preservation, clean ice making, slow-melting ice and coffee preparation into a refrigerator, Hisense Refrigerators is both answering the “C in the morning, A at night” routine and expanding the functional boundaries of the refrigerator product — a concrete expression of its user-centred, technology-driven approach to demand.

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