Guiyang Hosts Its First Full-Industry-Chain Coffee Expo Under the Theme 'Cool Guiyang, Coffee Aroma Worldwide'

At a Glance (China Coffee Network): Using coffee as a medium to empower industry and its aroma to light up the mountain city, the 2026 Guiyang International Coffee Expo officially opened on September 24 at the Guiya…

Using coffee as a medium to empower industry and its aroma to light up the mountain city, the 2026 Guiyang International Coffee Expo officially opened on September 24 at the Guiyang International Conference and Exhibition Center and runs through September 26. As the first professional full-industry-chain coffee expo ever held in Guiyang, the event takes “Cool Guiyang, Coffee Aroma Worldwide” as its theme, gathering global coffee industry resources, building a trade and exchange platform, spreading distinctive coffee culture, and helping Guiyang build a new highland for southwest China’s coffee industry and polish its calling card as a “city of coffee.”

The expo covers more than 10,000 square metres, impressive in both scale and lineup, and spans the entire coffee industry chain. It has attracted 212 quality enterprises and well-known coffee brands from 10 countries including Ethiopia, Colombia, Vietnam and Singapore and from 15 Chinese provinces, autonomous regions and municipalities, bringing together global specialty green beans, high-end roasting equipment, professional tools and creative coffee merchandise. More than 5,000 professional industry buyers also came for matchmaking and talks, forming an industrial ecosystem of production-sales matchmaking, resource sharing and win-win cooperation.

Grounded in industrial upgrading and cultural integration, the expo offers rich content and many highlights. Six themed exhibition zones have been carefully set up, covering every link of the chain from coffee cultivation and deep processing to roasting R&D, smart equipment, brand operations and terminal consumption, filling the gaps in Guizhou’s coffee industry chain. During the expo, 25 professional forums, industry competitions, new-product launches, skills contests and business matchmaking events are held in close succession, including professional competitions in latte art, cupping and tasting, and roasting, as well as industry exchange sessions, signature-drink co-creation and trend discussions, gathering industry leaders to explore new trends, new formats and new tracks in coffee.

Worth particular attention is the expo’s deep integration of local character with trendy coffee culture. It has launched the “Twelve Cups of Guiyang” local signature-drink co-creation campaign, combining Guiyang’s landscape charm and local ingredients with specialty coffee craft to create flavors unique to the city and show the world Guizhou’s innovative coffee strength. At the same time, smart coffee equipment displays, youth-oriented coffee merchandise and immersive coffee experiences make the professional expo both fun and watchable, serving industry exchange and public cultural experience alike and activating both industrial empowerment and cultural-tourism consumption.

In recent years, Guiyang’s coffee consumption market has kept heating up and its coffee culture has grown ever richer, with coffee becoming a brand-new cultural-tourism symbol of the city’s youthful energy and fashionable character. This inaugural Guiyang International Coffee Expo is an important move by Guiyang to deepen its coffee industry, activate new consumption drivers and promote integrated innovation in cultural tourism. It effectively connects upstream and downstream industry resources and builds a professional, international exchange platform linking southwest China, radiating nationwide and connecting globally.

Going forward, Guiyang will continue to build on its quality consumer market and cultural-tourism resources, steadily nurture a distinctive coffee industry, deepen its coffee cultural IP, and push the coffee industry toward larger scale, greater specialization, stronger branding and internationalization, letting coffee aroma permeate cool Guiyang and using a cup of specialty coffee as a bond to keep telling the city’s story well and supporting the quality upgrade of Guizhou consumption and the high-quality development of its cultural-tourism industry.

Reporter: Tianyan News / Gao Jingyu

Editor: Zheng Xing

Reprint Notice & Disclaimer

This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province