Coffee culture season, ICH lifestyle season... A wave of consumption benefits lands in Chengdu's Wuhou for the holiday

With the 7-day National Day holiday underway, Chengdu’s Wuhou District is pooling resources across the whole area and innovating its scene supply, rolling out a series of autumn-themed activities. This long holiday, why not step into the streets and alleys of Wuhou, and feel the charm of new consumption through a blend of eating, drinking, playing, shopping and entertainment, infusing the break with pure joy.

“Trendy Wuhou · Jinnan Wonder Market” Intangible-Cultural-Heritage Lifestyle Season

The Wuhou District Commerce Bureau is coordinating major commercial complexes to offer citizens and tourists rich consumption experiences and benefits. From October 1, Sichuan Province added 10 new categories to its consumer-goods trade-in subsidy, with eligible smart range hoods, smart dishwashers, smart drones, smart projectors and more enjoying subsidies of up to 1,500 yuan.

The ongoing “Shop Rongcheng Cloud” e-commerce consumption-voucher campaign covers digital products, mobile phones, fitness equipment and more; consumers can open the JD.com app and search “Shop Rongcheng Cloud” or “Chengdu consumer vouchers” to enter the campaign page and pick their favorite products.

Some shopping malls in Wuhou roll out anniversary discounts

Several malls are running anniversary promotions: the Wangfujing Group’s 71st anniversary brings storewide discounts; a top prize of a 925-yuan no-threshold universal voucher, plus a koi draw for every 99 yuan spent; Jinnan Tianjie’s “Longzhu” spend-and-get campaign rewards Longzhu points on qualifying spend to drive seasonal consumption; Raffles City Chengdu stacks discounts and multiple benefits.

A batch of distinctive streets, night markets and themed events are debuting as consumption scenes, creating multi-layered, immersive experiences. From October 1 to 3, the 3rd Yulin Coffee Culture Season lands on the Yulin East Road to Yulin 4th Lane distinctive street block, gathering more than 20 quality specialty-coffee roasters from home and abroad, with independent cafés and creative mobile coffee trucks in a diverse mix. Citizens and visitors can wander the alleys, stroll through autumn, and feel the trendy vitality and relaxed ambience of old Wuhou streets amid rich coffee aromas. The “Trendy Wuhou · Jinnan Wonder Market” Intangible-Cultural-Heritage Lifestyle Season runs through October 7 at Wuhou Shrine (Jinli) and Nanjiao Park, built around the “Four-Seasons ICH Shopping Month” and linking “Masters Are Here” ICH public-experience classes with themed markets.

Yulin streets

During the National Day holiday, Wuhou District also sees a cluster of trendy markets debut, with creative goods, themed pop-ups and cultural-creative stalls together forming a vibrant picture of festive consumption.

On the 3F central atrium of Joy City, Southwest China’s first smart-living social circle — the 3,500㎡ “Yuequan” smart-living social space — makes its debut, gathering over 10 leading digital-smart brands. Here you can play with the latest digital gadgets, experience all kinds of black tech, and browse, try and shop all in one stop; tech enthusiasts and trendy young people should not miss it. Seven major IP pop-ups appear, packing your social feed with photo ops — dreamy, trendy and anime styles all in one, so you can snap atmospheric shots anywhere.

The first Southwest Ceramic Art Festival lands at Wuxing Plaza in Wuhou, Chengdu, where you can admire exquisite ceramic works and feel the charm of traditional porcelain art. The event releases a benefit: 1,000 porcelain pieces free to claim — just check in on site to join and take home an elegant porcelain item, immersing yourself in ICH aesthetics.

What to eat in Wuhou? Try classic snacks in Jinli, explore exotic flavors in Tongzilin, or savor the local street taste along Yulin East Road… The district’s catering businesses serve up a sumptuous festive “feast” for consumers, with a batch of distinctive teahouses, cafés and food shops debuting their holiday scenes.

From now until October 31, daily from 10:00 to 24:00, the 2026 “Shu Li An Yi” (Comfortable Sichuan) dining consumption vouchers are issued on three platforms — UnionPay Cloud Flash Pay, Dianping and Douyin — letting consumers enjoy “spend 100 minus 25,” “spend 200 minus 50,” “spend 500 minus 150” and “spend 800 minus 240.” Don’t miss this round of benefits either.

Red Star News reporter Dong Xin; photos courtesy of Wuhou District

Editor: Cheng Xu

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