A Cup of Coffee Links Street Life: Longgang's Feichang Youyisi Coffee Street

At a Glance (China Coffee Network): (By Shenzhen Press Group reporters Li Qicong and Li Hongting) What color do you get when the bright yellow of a lemon collides with the mellow brown of coffee? During this Dragon Boat Festival holiday, the “Coffee Party” in Jixiang Community, Longcheng Subdistrict, Longgang District, gave the answer: the color of “interesting”.

(By Shenzhen Press Group reporters Li Qicong and Li Hongting) What color do you get when the bright yellow of a lemon collides with the mellow brown of coffee? During this Dragon Boat Festival holiday, the “Coffee Party” in Jixiang Community, Longcheng Subdistrict, Longgang District, gave the answer: the color of “interesting”.

The Longgang Coffee Party drawing local residents — Source: Shenzhen News Network.

The Longgang Coffee Party draws local residents. All photos in this group are provided by the organizer.

Shenzhen News Network, June 22, 2026

On June 18, Jixiang Community officially launched the “Feichang Youyisi” IP and simultaneously opened the “Feichang Youyisi” Coffee Party at Longgang Vanke Plaza & Hongji Commercial Street, kicking off a four-day “coffee+” street carnival. A cup of coffee linked the everyday bustle of the lanes with the trends of the commercial district, and added a vivid community footnote to Longgang’s “Year of Interesting Living”.

Street Life Map Unveiled

Hongji Commercial Street, in the central area of Longgang, weaves the aroma of coffee together with residents’ daily life, gathering a heart-warming everyday bustle that makes you slow your steps without thinking. In a lane of only about 250 meters, it holds more than a dozen independent cafes. Gradually, it has become Longgang’s word-of-mouth “Coffee Street” among coffee lovers.

Building on the “Feichang Youyisi” IP, Jixiang Community will use Longgang’s “Coffee Street” as a vehicle, stepping beyond the traditional positioning of a single commercial block, and continuously linking core commercial areas such as Vanke Plaza and Shimao Department Store, cultural resources such as the Xipu Xinju Hakka ancestral dwellings, and various community-benefit service resources of the subdistrict and community. Focusing on segments such as “Feichang AI”, “Feichang Ciyuan”, “Feichang Wenyi” and “Feichang Linli” under the “Feichang Youyisi” banner, it will carry out a regular series of service activities.

To champion “interesting”, at the “Feichang Youyisi” IP launch ceremony Longcheng Subdistrict also unveiled the “Qu Longcheng · Interesting” digital map. Afterwards, merchants including GAOODI Gaodi, Yequ Coffee, Liwu Coffee, Longyu · Zuiwu Coffee Shop and Pangtian were awarded plaques as “Feichang Youyisi · Characteristic Coffee Brands”.

Lemon Meets Coffee: A Cross-Over Sensation

“Are you wearing coffee-brown and yellow today?” became the secret handshake of the “Feichang Youyisi” Coffee Party. The yellow echoed the bright yellow of Vanke Plaza’s “Lemon Town”, while the coffee-brown matched the mellow brown of the coffee party. The cross-over pairing of “lemon with coffee” let the commercial district and the lanes pull off a tacit, coordinated link through color.

The “Feichang Linli · Interesting Treasure Hunt” check-in route linked Coffee Street with the Vanke commercial area, and four tiers of perks — a meeting gift, a participation gift, a likes-collection gift and a purchase gift — let residents feel the fun of the “interesting” hunt as they wandered through the streets.

At the market, 30 specialty booths covered boutique specialty coffee, creative cultural handicrafts, AI technology and convenient-living services. Many residents strolled with a cup of coffee in hand, taking photos as they went, collecting their “meeting gift” at check-in, then pausing to snap a few pretty shots at the booths. The biggest eye-catcher was the AI element: nimble, cool smart robot dogs patrolled and interacted, drawing adults and children alike to stop and watch. A Chinese-style parade, Song-dynasty-inspired Hanfu performances and robot martial-arts demonstrations shared the same stage, immersing the crowd in a collision of trendy and ancient charm.

After browsing Vanke Plaza, a turn of the corner brings you to Longgang’s “Coffee Street”, where diverse experiences unfolded at the same time: hand-crocheting workshops, drone and vehicle-model technology demos, low-carbon living art creation, youth cheer drawings for the high-school entrance exams, and collection of suggestions on neighborhood building… An interesting coffee party gave everyday life more flavor and let refined governance seep gently into people’s hearts.

Coffee as a Medium to Empower Grassroots Governance

From 2023’s “Longgang Has a Coffee Seat” to today’s “Feichang Youyisi”, Jixiang Community has used coffee as a medium, refined over four years of iteration, continuously rolling out creative, resident-friendly events to refresh and upgrade Longgang’s “Coffee Street”, and empowering a better life for community residents through “interesting experiences”.

Vera, a Russian student at Shenzhen MSU-BIT University, formed her own understanding of Longgang’s “interesting” life after checking in at the coffee party: “Wandering the streets, you can check in at all kinds of distinctive spots, and it feels really healing. Offline events this close to daily life can make a district’s life especially interesting.”

A person in charge at Jixiang Community told reporters: “We hope to explore a new path in which commercial vitality empowers grassroots governance and serves people’s well-being, so that the block is not merely a place to consume, but even more a spiritual home where neighbors gather and share what is good.”

Reprint Notice & Disclaimer: This article is reprinted from Shenzhen News Network. Original reporting by Li Qicong and Li Hongting. All rights belong to the original publisher.