(Source: Guiyang release) Encountering fragrant coffee in summer unlocks the city's trendy vitality. On July 10th, the first stop of the Universe Coffee Culture Season, the "Beautiful Coffee" Guiyang Station event, officially kicked off at the West Square of Wanda Plaza. The three-day coffee event brings together top champion coffee brands from dozens of cities across the country, with over a hundred city limited edition special flavors showcased. It allows Guiyang citizens to check in on the flavors of premium coffee from all over the country at their doorstep, immerse themselves in diverse coffee cultures, and effectively activate the city's nighttime and weekend consumption vitality.
At 2pm in the afternoon, the event venue was lively and filled with fragrance. The West Square of Wanda Plaza was neatly arranged with specialty stalls of major coffee brands. The exquisite scenery and strong coffee aroma attracted a large number of citizens and tourists to stop and check in. Various coffee products such as hand brewed coffee, creative special notes, classic Italian style, etc. are dazzling, with novel flavors and professional production techniques, attracting coffee enthusiasts. The popularity of various brand booths is always high.
This coffee season has a luxurious lineup and a wide variety of categories, with a heavyweight gathering of more than 30 cities across the country and more than 40 TOP champion coffee brands, bringing together 19 top champion coffee teams, and simultaneously launching over 100 city limited edition special drinks. Previously, it was necessary to travel across provinces to taste signature coffees from various regions. Now, in Guiyang, you can experience them in one stop, greatly meeting the diverse and high-quality consumption needs of citizens.
In addition to tasting specialty coffee, a professional communication and interactive platform was also set up on site. Several senior national champion baristas visited the venue to explain coffee knowledge and demonstrate professional brewing techniques face-to-face to the public, allowing everyone to taste the aroma while deeply understanding coffee culture and production techniques, and immersing themselves in the unique charm of premium coffee.
I came here specifically from Zunyi, Guizhou. Today, I really want to check in for OPS coffee in Shanghai. The quality is particularly high and the taste is amazing. I plan to come back tomorrow morning to experience it. There are many young people in Guizhou who love coffee and its culture. Holding such high-quality events in Guiyang not only enriches our leisure life but also drives urban consumption, which is particularly meaningful. ”Zunyi tourist He Yue said.
The high-quality consumer atmosphere and large consumer group have also made many top coffee brands optimistic about the Guiyang market. Many coffee managers have stated that Guiyang consumers have a high level of awareness and acceptance of coffee, and the local coffee consumption atmosphere is strong. It is a high-quality city for hosting boutique coffee competitions and market events.
Pan Wei, the Chinese champion of the WBC World Barista Competition in 2021 and 2025, said, "We have found that consumers in Guiyang have a relatively high awareness of coffee and the overall consumption atmosphere is also very good. This time, we have brought traditional Italian coffee, creative specialty coffee, and boutique hand brewed coffee in the form of set meals to present to everyone. Next week, we will continue to participate in the coffee festival activities at Guiyang MixC and continue to bring high-quality coffee experience to the citizens
The 2026 "Shuangshuang Guiyang · World Flavor Catering Consumption Week" and the China Finals of the World Coffee Brewing Competition will be held from July 16th to 19th at the Wanda Plaza in Guiyang, with more than 40 world champions competing together. During the competition, in addition to hosting the World Coffee Brewing Competition China Finals, activities such as the Super Gravity Coffee Festival and Champion Return to the Bar will also be held simultaneously. The "We are the Champions" – World Coffee Champions Visit Guiyang's "Five Excellences" series of activities will be organized, inviting participants (champions of various regional competitions across the country) to enter the block commercial district, experience boutique coffee tasting services, and inspect the commercial environment of Guiyang's coffee industry. The competition will serve as a bridge to deepen industry exchanges and promote industrial cooperation.
Source | Zhizhi Guiyang
Editor | Liu Peng