Seize the wonderful moments of vacation
Let's come to Hongkou "Coffee Travel" together!
The 2026 Shanghai International Coffee Culture Festival is about to come to an end, but the surprises are far from over. The four carefully designed "coffee must play" Hongkou themed roaming routes by Hongkou Culture and Tourism invite you to experience the charm of Hongkou in a different way.
Each route starts from the main venue of the Shanghai International Coffee Culture Festival, connecting the popular check-in points, treasure trove cuisine, specialty performances, and quality hotels in Hongkou District, providing a one-stop solution for "food, travel, shopping, entertainment, and accommodation".
Literary and Artistic Coffee Tour · Happy One Piece Line
Literary and artistic youth, girlfriends gathering to see this ↓
Core Experience:
Bookish fragrance+cultural and creative+Shanghai style cuisine+hilarious comedy
Travel itinerary:
Main venue of the coffee festival → Hongshu Fang (reading, check-in, and light meals) → "Hongkou Gift" flagship store (featured cultural and creative) → Jingchao Lane 8 · Binhai Commercial Center (dinner) → Spicy Comedy talk show/Shanghai Deyun Society cross-talk (hilarious night) → Check in at Shanghai Beiwai Beach Sahe Hotel/Shanghai Tower
Location information:
• Hongshufang: located at No. 111, North Suzhou Road (between Garden Bridge of Shanghai and Zhapu Road Bridge)
This "Super Literature Cruise" anchored by the Suzhou River is the first bookstore in China with a theme of world literature awards. It integrates book purchasing, reading, cultural and creative industries, catering, and performing arts, and can enjoy linkage benefits with coffee festival ticket stubs.
Hongkou Gift Flagship Store: located at 409 Wujin Road
This is the first district level offline brand collection store of "Shanghai Gift", selling dozens of unique cultural and creative products covering stationery, tea sets, fragrances, clothing and other categories. It is an excellent choice to take away memories of Hongkou.
• Jinchao Lane 8 · Binhai Commercial Center: located at No. 989, Lane 939, Sichuan North Road
This is a complex that combines the historical district of Shikumen with modern commerce. It often hosts art exhibitions, markets, and performances, and is a core landmark for experiencing the trendy culture of the Shanghai style.
SpicyComedy (Bin Gang Commercial Center Store): located on the 5th floor of Bin Gang Commercial Center
This is a well-known multilingual talk show theater in Shanghai, with a capacity of hundreds of people in the central theater. Popular performances such as the "71 Special Show" are popular and the venues are bustling.
Shanghai Deyunshe Theater: located on the 2nd floor of the Mass Cinema at 1552 Sichuan North Road
The Mass Cinema, a historical building founded in 1928, has undergone nearly a century of trials and tribulations. Now, it has returned to the public eye with a new attitude and become a vivid example of Hongkou District's cultural leadership, promoting urban renewal and coordinated development of cultural, commercial, and sports exhibitions.
Shanghai Beiwaitan Sahe Hotel: located at 522 Sichuan North Road
A boutique hotel with a classic Shanghai style aesthetic, within walking distance to the North Bund and Suzhou River, with a prime location.
Shanghai Tower: located at 20 North Suzhou Road
This building, originally named "Broadway Tower" and built in 1934, is a national key cultural relic protection unit. In its nearly century long history, it has hosted numerous heads of state and government, and its 18th floor observation deck is a classic landmark overlooking the magnificent night views of the Bund and Lujiazui, continuing the story of the times.
Coffee Meets Flowers · Enjoying the Riverside Line
Couples dating, quality travelers watch this ↓
Core Experience:
Cloud observation+high-altitude afternoon tea+exciting performances+luxurious accommodation
Travel itinerary:
Main venue of the coffee festival → Magnolia Square (lunch) → The Stage Magnolia 320 meter high-altitude viewing platform (overlooking the panoramic view of Shanghai) → World Reception Hall/Banyan Tree on the Bund (enjoying afternoon tea) → City Market · Lane (dinner) → North Bund Friendship Grand Theater (watching performances) → Check in at W Hotel on the Bund/Shanghai Ocean Hotel
Location information:
Shanghai Magnolia Plaza: located at 501 Dongdaming Road
The 320 meter high Magnolia Square integrates shopping, dining, and entertainment. With the coffee festival ticket stub, multiple exclusive limited benefits can be unlocked.
The Stage Baiyulan 320 meter high-altitude viewing platform: located on the top floor of Shanghai Baiyulan Square
At this brand new landmark standing 320 meters high, unlock a new 360 ° viewing experience of the Magic City, offering a panoramic view of the Bund, Lujiazui, and North Bund.
World Reception Room: Located at 8 Beiwaitan Road, individual visits need to be booked through the official mini program.
The original site is the Yangtze River Pier with a hundred years of history. After the renovation of "restoring the old as old", it not only retains the style of the century old building, but also incorporates modern design elements.
Shanghai Bund Banyan Tree: located at 19 Haiping Road, with afternoon tea at the Banyan Tree Lounge or Haiyi Western Restaurant on the 2nd floor of the hotel.
Enjoy beautiful scenery and exquisite afternoon tea in a tranquil and elegant environment.
City Market · Lane (North Bund Raffles City Store): located on the B2 floor of North Bund Raffles City Plaza, 999 Dongdaming Road
Recreating the immersive nostalgic food district of Shanghai's alleys in the 1980s and 1990s, full of Shanghai's "fireworks atmosphere".
North Bund Friendship Grand Theatre: located at 889 Dongdaming Road
As a new cultural landmark of the North Bund, high-quality dances, plays, concerts, etc. are staged year-round. Specific performance schedules can be found on relevant ticketing platforms.
W Hotel on the Bund, Shanghai: located at 66 Lushun Road
Known for its fashionable design, cool style, and unbeatable river views, it is the choice for travelers who pursue trends and luxurious experiences.
Shanghai Ocean Hotel: located at 1171 Dongdaming Road
As a hotel with many years of history, it is highly favored by business and leisure travelers for its comprehensive conference facilities, attentive and thoughtful service, and classic Shanghai style charm. It is an ideal choice for exploring the scenery on both sides of the Pujiang River.
Trendy Gravity · Vitality Play Coffee Line
Trendy youth and sports enthusiasts watch this ↓
Core Experience:
Exotic cuisine+Metasports+Trendy street+Livehouse carnival
Travel itinerary:
Main venue of the Coffee Festival → Raffles on the North Bund/Ruihong Xintiandi Sun Palace (lunch) → WUNPARK Hyper Sports Center (dopamine release) → Moon Bay in Ruihong Xintiandi (dinner&stroll) → Modern Sky MODERN SKY LAB (performance appreciation) → Stay at Shanghai Puhua Hotel on the Bund/Bellagio Shanghai Suning
Location information:
North Bund Raffles City: located at 999 Dongdaming Road
Holding a coffee festival ticket stub can enjoy various discounts.
• Ruihong Xintiandi Sun Palace: located at 181 Ruihong Road
During the coffee festival, multiple merchants offer discounts and hold various activities.
WUNPARK Superbody Sports Center: located on the 3rd floor of the Sun Palace
The first store in the country, a trendy sports center that offers over 100 exciting and immersive projects through a "technology+sports+social" model.
• Ruihong Xintiandi Yueliangwan: located at No. 188, Ruihong Road
Garden style open block shopping mall, with a relaxed and fashionable atmosphere, suitable for strolling after dinner.
Modern Sky MODERN SKY LAB: located on the 3rd floor of Moon Bay
The live music space under Modern Sky hosts various independent rock, electronic, hip-hop, and other live performances year-round. Specific performance schedules can be found on relevant ticketing platforms.
Shanghai Bund Puhua Hotel: located at 168 Gaoyang Road
The newly upgraded hotel is within walking distance to Beiwai Beach Riverside and is equipped with diverse dining and fitness facilities.
Shanghai Suning Baolijia Hotel: located at 188 North Suzhou Road
It is located by the Suzhou River on the North Bund, adjacent to Garden Bridge of Shanghai. Its design combines the low-key luxury of Italian Baroque style with the neoclassical style of the Bund, offering guests a luxurious experience that combines artistic aesthetics and excellent service, with panoramic views of the Lujiazui skyline and the Bund coastline.
Kaoxiang Hongkou · Honey Language Tracking Line
Fans of the TV series "Honey Language Chronicles" and movie/TV check-in fans can watch this. ↓
Core Experience:
Immersive binge watching with the same theme! Check in to the filming location+taste the "pickled delicacies"+stay at the hotel in the drama
Travel itinerary:
Main venue of the coffee festival → 1933 Old Market (check-in at the location in the drama) → Manager Jiang (tasting the same pickled and fresh food for lunch) → Zhapu Road Style Film and Television Street (stroll) → Jin Chao Lane 8 · Bin Gang Commercial Center (dinner) → Check in at Shanghai Bund Maoyue Hotel (same style in the drama)/Shanghai Seagull Lijing Hotel
Location information:
1933 Old Yard: located at 611 Liyang Road
The unique architecture is the filming location of "The Tale of Mires", and the building itself has great industrial aesthetics and photographic charm.
• Manager Jiang · Old Shanghai local cuisine: located at 430 Zhapu Road
A genuine local snack shop where you can taste classic Shanghai flavors such as "marinated and fresh" that appear in "The Tale of Mires".
Zhapu Road Style Film and Television Street
Along the way, it retains the charm of old Shanghai and is a filming location for many movies and TV dramas, suitable for strolling and experiencing the atmosphere of historical districts.
• Jinchao Lane 8 · Binhai Commercial Center: located at No. 989, Lane 939, Sichuan North Road
The "Immersive Cultural and Artistic Experience Field" composed of old buildings in Shikumen, with the concept of "inheriting the past, embracing the present, and exploring the future", injects the "current trend" into old buildings and communities, and is a popular cultural check-in spot in Shanghai.
Maoyue Hotel on the Bund, Shanghai: located at 199 Huangpu Road
As one of the filming locations for "The Tale of Mires", it boasts a picturesque view of the North Bund and a perfect ending to an immersive binge watching experience by staying at the same hotel as the show.
Shanghai Seagull Lijing Hotel: located at 60 Huangpu Road
Formerly known as the Shanghai International Seamen's Club and later widely known as the Seagull Hotel, it will be unveiled at the end of 2023 as the all-new "Seagull Regent Hotel". Its geographical location is extremely unique, located at the confluence of Huangpu River and Suzhou River, with unparalleled panoramic views of the historic buildings on the Bund and the modern skyscraper in Lujiazui. It is an excellent place to experience the fusion of Shanghai's past and present.
Come to Shanghai, go to Hongkou,
Drink a cup of coffee, savor a city,
Embark on a wonderful encounter with the world!
The above information is for reference only. For specific opening hours, performance schedules, and promotional activities, please refer to the latest official announcements of each venue and the actual situation on site.
Source: WeChat official account "Shanghai Hongkou"
Original title: "Coffee Festival Countdown~Come to Hongkou Check in These 4 Treasure Routes →"