The blue waves cover thousands of hectares, and the fragrance of coffee fills the embankment. On May 16-17, the 2026 Chongming Coffee Culture Carnival with the theme of "Come to Chongming, let's have a 'flower coffee' together" was held on the embankment of Baojiang River. The event organically integrated coffee culture, flower aesthetics, China-Chic Hanfu with the riverside night tour, created an immersive riverside feast, and attracted many citizens and tourists to clock in and experience.
At the event site, nearly 50 characteristic stalls were displayed along the river, forming a riverside market full of fireworks and artistic atmosphere. Among them, 15 coffee stalls became the focus of the entire event -5 high-quality coffee companies from Lincang, Yunnan and 10 locally selected coffee shops from Chongming jointly appeared, attracting many tourists to stop by with Yunnan's high-quality coffee beans and Chongming's specialty coffee drinks as selling points. The coffee here is quite delicious, and the aroma of the coffee beans is also very strong, "a tourist told reporters.
In addition to coffee, the market also gathers diverse formats such as specialty catering, non heritage cultural and creative industries, and trunk markets, integrating shopping, tasting, appreciating, and playing, allowing tourists to experience the collision of local culture and fashion trends in Chongming while tasting coffee.
During the live performance, the Hanfu Flower God Parade became the most eye-catching highlight. The "Flower God" dressed in fancy clothes walks with the Spring Fairy and Little Elves, slowly cruising along the riverbank, interacting and performing with tourists along the way, full of ancient charm.
In addition, multiple stages were set up for the event. On the main stage, performances were non-stop for 6 hours, ranging from opera rhythms to band rock, from folk songs to trendy performances; On the Peach Blossom Tree Stage and the four small stages set along the river, there are exquisite dances brought by Peach Blossom Fairy, as well as interactive performances such as violin shows, close-up magic, clown shows, and levitation techniques brought by street performers, making the carnival fun and exciting. It's quite fun, I'm planning to invite my friends to come and watch it together. The program is quite diverse and innovative, and the children had a great time. I'm very happy, I hope there will be more activities like this. The wonderful activities won unanimous recognition from the on-site citizens and tourists.
As an important part of the 2026 Shanghai International Coffee Culture Festival, this coffee culture carnival combines coffee culture with ecological tourism, rural revitalization, and cooperation between the east and the west. It not only enriches the leisure life of citizens and tourists, but also promotes the deep integration of Chongming's cultural, commercial, sports, and agricultural industries, injecting new vitality into the development of Chongming's cultural and tourism economy. The relevant person in charge of Chongming District Culture and Tourism Bureau stated that in the future, they will continue to create characteristic consumption scenes, continuously enrich the supply of cultural and tourism products, make coffee aroma a new business card of the ecological island, attract more people to come to Chongming to experience the unique charm of the integration of ecology and fashion, and share the fruitful achievements of world-class ecological island construction.
Reporter: Huang Senwen; Photography by Gu Shengfan
Editor: Lu Haihua
Editor in Chief: Li Lin, Lu Haihua
Shangguan account author: Chongming, Shanghai