When the rich aroma of aged oak barrels and the rich aroma of coffee extracted by a coffee machine blend leisurely by the Senlan Lake, a summer consumption picture that combines international fashion, ecological texture, and urban fireworks slowly unfolds. From June 12th to 14th, the first Senlan International Red Wine and Coffee Festival was officially unveiled, bringing together over 800 premium wines and more than 40 specialty coffees from more than 20 countries around the world. Citizens and tourists embarked on a "borderless" journey here.
Breaking through boundaries!
Senlan launches a new gameplay of "Japanese cafes and night drinks" in Pudong
This event is the heavyweight core section of the 2026 "Senlan Boundless Life Festival", and also the first stop of this year's Lujiazui International Coffee Culture Festival to break boundaries and launch the "Encounter Series" for the first time. With an innovative model of dual categories and cross formats, it refreshes new urban leisure consumption scenes.
Many citizens' impression of Waigaoqiao is still limited to 'bonded'. This time, the Senlan International Red Wine and Coffee Festival breaks the traditional B-end (enterprise end) trade "glass wall" of the bonded zone and opens a window facing daily life for every flavor. On site, in addition to traditional wine producing regions, premium wines from Eastern European characteristic regions such as Moldova, Georgia, and North Macedonia were also gathered, including the world's largest wine cellar at Mileshti Mitz Winery, the Georgian Royal Castle Winery at Mukurburg, and the North Macedonian Presidential Palace exclusive Davina Winery.
Small sweet wines from many countries are popular among young consumers due to their low alcohol content and rich fruity aroma. Usually at home, I like to have a drink by myself and relax when I'm a little tipsy. "Miss Wu, who works in Pudong, specially called her friends after work. At the scene, their favorite is the fruit wine series from various countries, and they tasted and learned about it at their favorite stalls.
Bellini is an Italian sparkling wine brand. Bellini Cipriani's young Italian leader Tommaso Bianchi also specially came to the Senlan International Wine and Coffee Festival to recommend his own brand to Chinese consumers. He said, 'Bellini was born in Venice, carrying Italy's romantic traditions of life, food, and socializing.'. The Senlan International Wine and Coffee Festival showcases the passion of young people in Shanghai for quality living and international culture. We hope to bring the purest Italian elegance to Senlan. ”In line with the theme of coffee meets wine, the brand has also partnered with Guanshu Coffee to launch a limited edition coffee Bellini special drink.
In front of the "At this Moment and Letter" booth, many citizens came specifically for the two coffee drinks "Wen Xia" and "Fu Guang".
The organizer Wu Lingyong told reporters that after participating in the Lujiazui Coffee Festival for the first time last year, he has opened his first store in Shanghai. The concept of Senlan International Wine and Coffee Festival is particularly good. It is not only a grand event where coffee and wine blend, but also an opportunity for people to reconnect with the city and life
Pudong North promotes consumption upgrading
Create a deep integration model for cultural, business, tourism, and sports exhibitions
The core theme of the event is "Searching for World Red Wine, Going to Pudong Senlan", creating a new format of "Day Coffee Night Wine". In addition to wine tasting and coffee tasting, there were also energy foods such as Poo Tong BEEF HOUSE and Jazz Burger prepared on site, as well as desserts and tea snacks such as Echo and Mishan Chunxiao; Trendy cultural and creative brands such as White Bear Department Store, along with the HUB Connect outdoor lifestyle collection, have also made their debut. From classic wine culture to emerging flavor expressions, different countries' natural climates, dietary habits, and lifestyles are presented in Senlan, creating a true "global taste buds roaming".
Waigaoqiao is an important distribution center for alcohol trade in the Yangtze River Delta. Here, international traders deeply rooted in Pudong have found more consumer groups by participating in the first Senlan International Red Wine and Coffee Festival. We don't have physical stores, we have been doing e-commerce channels. By setting up stalls at the Red Wine and Coffee Festival, many citizens have become familiar with the overseas winery brands and specialty wines we bring, "said Ms. Ye, the on-site stall manager of Geyi (Shanghai) International Trade Co., Ltd.
This Senlan International Red Wine and Coffee Festival is an important layout for promoting consumption upgrading and creating a deep integration model of cultural, business, tourism, sports and exhibition in the northern part of Pudong.
"Senlan Waigaoqiao District gathers popularity by relying on high popularity and high standard sports IP activities such as the urban Loong Boat race and Senlan Boundless Life, which shows the excellent comprehensive ability of Senlan District to undertake large-scale sports consumption activities. ”The relevant person in charge of Senlan Commercial Transport Company stated that "through cooperation with the super coffee IP of Lujiazui International Coffee Culture Festival, leveraging the leading red wine industry policies in Waigaoqiao Free Trade Zone and the core hub advantages of imported wine in China, we will deepen the cultivation of this unique IP and strive to become a popular 'cultural, commercial, sports' festival held regularly in the Senlan Waigaoqiao region. We will transform the marketing originally targeted at B-end large commercial enterprise customers into more promotional experiences for C-end citizens. ”
It is reported that relying on the ecological advantages of Senlan waterfront green space, this event will organically integrate cultural and artistic performances with outdoor leisure. Outside the exhibition area, multiple outdoor lifestyle brands have expanded their experience areas, launching a variety of formats such as camping and leisure, water kayaking, and fluorescent pickle balls, allowing citizens to immerse themselves in nature and easily unlock a comfortable weekend.
This event also explores new paths for innovation in urban leisure consumption and improvement of urban quality, fully supporting the high-quality development of northern Pudong.