In recent years, Baoshan City has focused on improving the refinement rate and deep processing rate of "Baoshan Small Grain Coffee", and has made every effort to organize and implement coffee industry cluster projects, focusing on filling gaps and strengths, transforming resource advantages into development advantages, and taking solid steps towards the transformation and upgrading of the coffee industry. In 2024, the planting area of "Baoshan Small Grain Coffee" will be 144900 mu, with a yield of 24200 tons and a comprehensive output value of 9.068 billion yuan. The coffee quality rate will increase to 70% and the deep processing rate will increase to 85%. In the first half of 2025, the output value of the entire industry chain of "Baoshan Small Grain Coffee" will reach 6.079 billion yuan, a year-on-year increase of 107.33%.
Baoshan City adheres to the main line of agricultural supply side structural reform, and has successively introduced multiple measures to promote the high-quality development of Baoshan's small grain coffee industry and the development of modern facility agriculture. It has established a leading group for the high-quality development of Baoshan's small grain coffee industry, formed a special team for the coffee industry, strengthened the planning of the entire industry chain, accelerated the transformation and upgrading of the "Baoshan Small Grain Coffee" industry, and improved quality and efficiency.
Build a planting, processing, and marketing system for "Baoshan Small Grain Coffee", accelerate the formation of a coffee industry structure and regional layout that is suitable for marketization and matches the carrying capacity of resources and environment, formulate and issue the development plan for Baoshan World Coffee Valley, focus on the 29 towns identified in the geographical symbol of "Baoshan Small Grain Coffee", create a coffee industry belt on both sides of the Nu River in Baoshan City, drive the development of the surrounding areas of Gaoligong Mountain, and promote the formation of an industrial cluster area for planting, processing, research and development, experience, and the integration of the three industries.
In recent years, Baoshan City has innovatively proposed the "Ten Ones" work measures, including the construction of an industrial base, a processing park, and a trading market. It has scientifically planned and laid out 100 characteristic coffee plantations, and built 5 centralized processing centers for fresh fruit processing in Longyang District and Longling County. Based on Baoshan Xiaoli Coffee Cultural Industry Park, we will create Baoshan Coffee Deep Processing Park, with Yunnan Baoshan Industrial Park Logistics Industry Park as the core, to create a coffee digital trading market and optimize the coffee industry structure. As of now, there are a total of 81 coffee enterprises in Baoshan City, including 29 deep processing enterprises. Based on the concept of "coffee estate, estate scenic area, and scenic area specialization", 22 coffee estates have been built, and 26 major brands such as "Zhongka", "Bidun", "Jinglan", "Gaosheng Estate", "Baihushan", and "Zuoyuan" have been cultivated. More than 10 categories and hundreds of coffee products have been developed, and more than 600 coffee trademarks have been registered.
Baoshan City actively leverages the advantages of national and provincial key coffee laboratories, coffee achievement transformation centers, Baoshan Coffee Research Institute and other scientific research institutions to accelerate the branding, standardization, and technological construction of "Baoshan Small Grain Coffee". At present, Baoshan City has gradually established a geographical indication brand system with geographical indication protected products, geographical indication certification trademarks, and collective trademarks as regional brands, and enterprise independent trademarks as personalized brands.
In promoting the brand construction of "Baoshan Small Grain Coffee", Baoshan City has successively formulated industry and local standards such as Baoshan Small Grain Coffee Production Technical Regulations, Yunnan Province Food Safety Local Standard Coffee Peel, etc., gradually establishing a coffee standard system covering "from seed to cup" with Baoshan's own characteristics, and formulating 1 national standard, 14 provincial local standards, 22 Baoshan City local standards, and 8 group standards. At the same time, we will strengthen the creation and application of national geographical indication protection products, certification trademarks, and regional public brands for "Baoshan Small Grain Coffee". In 2022, "Baoshan Small Grain Coffee" was listed as the only national geographical indication product protection demonstration zone. In 2024, "Baoshan Small Grain Coffee" passed the EU Geographical Indication (GI) certification and became one of the first Chinese coffee brands protected by the EU. In 2025, "Baoshan Small Grain Coffee" National Geographical Indication Protection Demonstration Zone was identified as a typical case of the first batch of national geographical indication protection demonstration zones.
Baoshan City is actively exploring the development model of "village party branches+enterprises+cooperatives+bases+farmers", forming a good interest linkage mechanism between coffee enterprises and coffee farmers. A total of 88 coffee professional cooperatives and 6 family farms have been established, driving more than 50000 coffee farmers and providing more than 13000 job opportunities. It actively helps farmers improve their planting techniques and achieves agricultural assistance and benefits. From 2024 to 2025, the average market price per kilogram of "Baoshan Small Grain Coffee" will exceed 65 yuan. There are about 13000 households and 50000 people engaged in the coffee industry in the city, with an average output value of over 9000 yuan per mu and an average coffee industry income of over 100000 yuan per household.