On April 15th, according to Reuters, industry data shows that remote work models and the need to save money are driving up the consumption of coffee at home in the United States, which is completely opposite to the trend of people spending more in coffee shops before the pandemic.
According to reports, a survey released by the National Coffee Association on Tuesday showed that 85% of people who had consumed coffee the day before the survey did so at home, setting a new record for this statistical caliber since 2012.
The survey also shows that among the group of people who choose to go out for coffee, most of them purchase it through office or car hailing channels, and only a small number of people will walk into physical coffee shops.
Former Nestle executive and current coffee industry consultant Gerd M ü ller Pfeiffer stated that the reduced commuting and mixed office lifestyle, as well as the economic pressure faced by some groups, are the two main factors driving the growth of home coffee consumption.
The third reason for the growth in home coffee consumption is the improvement in the quality of household equipment, according to the above-mentioned individuals. Nowadays, the coffee made by home coffee machines has a taste that is close to the level of stores, "he said.
The report mentioned that due to the shortage of production in major coffee producing countries, coffee prices reached a historic high at the end of last year. The United States is the world's largest coffee consumer market, and currently, coffee prices in the United States are still at historic highs. Despite changes in consumption patterns, data from the National Coffee Association in the United States shows that the proportion of people who had consumed coffee the day before the survey remained stable at 66%, higher than all other beverages including bottled water. On average, coffee enthusiasts in the United States drink 2.8 cups of coffee per day, and the daily consumption of coffee in the United States exceeds 500 million cups.
China News Service noted that in January 2026, the global chain coffee brand Starbucks released its first quarter performance report for the 2026 fiscal year ending on December 28, 2025. The total net income for the first fiscal quarter was 9.915 billion US dollars, a year-on-year increase of 5.5%; Operating profit was 891 million US dollars, a year-on-year decrease of 20.6%; The net profit attributable to the parent company was $293 million, a year-on-year decrease of 62.4%.
Among them, the financial report mentioned that according to non GAAP standards, Starbucks' operating profit margin decreased by 1.8 percentage points year-on-year to 10.1%. The main reasons are labor investment to support the "Return to Starbucks" strategy and inflationary pressure caused by rising coffee (bean) prices and tariffs. (Zhongxin Jingwei APP)