Registration officially opened today, with the first round covering sessions from 19 to 22 October. On 19 October the festival is open to corporate visitors only; individual visitors can register for 20 to 22 October. Further rounds will open gradually, and registration details are subject to the mini programme page.
This year, for the first time, the opening day is designated Corporate and Media Day. Whether you are a coffee professional, a journalist, a buyer or a cross-sector partner from design and lifestyle, you can register through the corporate channel for 19 October. That day is reserved for everyone in the trade.
Individual visitors should use the individual channel. The first round opens sessions on 20, 21 and 22 October, subject to the mini programme page. Pick a day that suits you and come to Lujiazui for a cup of coffee.
This year the festival is also open later for the first time: the food zone and the craft beer zone run from 10:00 to 22:00, while other brand zones close at 20:00. From daytime to night, the joy of the world coffee playground lasts a little longer than in previous years.
When world-class skills leave the competition stage, champions, pioneering roasters and industry explorers from around the world no longer stand on a podium behind spotlights but sit at the same table with you: listening, drinking and trying things by hand, all placed in the same space and the same stretch of time. Over four days and sixteen sessions, more than ten leading figures, champions and guests from around the world will bring their chosen topics. In sessions of about an hour each they move from the booth to the table, working alongside coffee lovers and talking about what happens in producing regions, roasting rooms, competition halls and coffee shops. Here knowledge may differ in depth, but there is no difference in loving coffee. Follow the link below to book a class and share your love of coffee with baristas from around the world.
Course topics, programme flow and guest arrangements are subject to the official final announcement and on-site conditions.
No taste for a scramble? Take a more relaxed route instead. Buy any of the official gift boxes, either the “World Coffee Playground” annual box or the CCC collaboration “Carousel Carnival” tilt cup, and exchange your order at the on-site service desk for an admission ticket, with no registration needed. The annual gift box is limited and available while stocks last. This time, do not wait until next year.
This year the Lujiazui International Coffee Culture Festival is upgraded again: nearly 400 global brands from close to 70 cities in more than 20 countries, over 50 overseas brands, more than 20 world champion owners and over 70 limited first releases all gather in Lujiazui. This is not only a celebration of coffee but a cultural event of cross-sector blending: for the first time the festival joins hands with the China Shanghai International Arts Festival so that coffee and art meet in Lujiazui; for the first time it brings together the cultural tourism of five provinces and municipalities so that one cup of coffee links a thousand cities and a thousand faces; it also works with platforms such as Jazz Shanghai, Scent Shanghai and National Highway G318 to create diverse cultural experiences, and the newly upgraded Lujiazui International Barista Skills Competition will hold its finals on site.
This autumn in the Lujiazui Central Green Space, discover more possibilities for coffee. Share a screenshot of your successful registration and tell us which coffee brand you are most looking forward to; ten followers will be drawn to receive official merchandise, to be collected on site.
In the name of coffee, the world gathers. Autumn in Lujiazui invites you to this meeting of coffee and art, of the city and the world.
Text: Xiao Yin | Layout: F7, Zhouzhou. (Source: Lujiazui International Coffee Culture Festival)
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