Recently
#Wake up to find coffee has entered the wellness era#
The topic sparked online discussion
In the past, coffee mainly “refreshed and woke you up”
Now young people are playing with Chinese-style mashups
Ginger-date, dried tangerine peel, green peppercorn, garlic
All tipped into the coffee cup
Localized fancy new coffee-drinking styles go viral across the web
Playing with new flavors
Fancy new coffee drinks
Green-peppercorn Americano
△ Image source: Chengdu Museum
Low-temperature cold-brewed green peppercorn
Fresh and lightly numbing
Blends with the rich coffee aroma
Delivering a layered mouthfeel
Bringing a new Sichuan-style experience
Garlic coffee
△ Image source: Chengdu Museum
Using a latte as the base
Dehydrated garlic slices ground into garlic powder dusted on the coffee surface
After dehydration
No pungent smell or spicy taste
An inviting roasted aroma
Ginger-date coffee tea
△ Image source: Zhengzhou Central Hospital affiliated to Zhengzhou University
Ginger and red dates brewed into a ginger-date fragrance
A little brown sugar for sweetness
The ginger aroma is warming, not harsh
The coffee aroma neutralizes the ginger’s spiciness
Dispels cold and drains dampness
Dried-tangerine-peel coffee milk
△ Image source: Zhengzhou Central Hospital affiliated to Zhengzhou University
Dried tangerine peel strengthens the spleen and regulates qi
Paired with warm milk to soften coffee’s bite
Not only drains dampness
But also relieves post-meal bloating
One cup of coffee “levers” a big market
Domestic coffee economy blooms at multiple points
From rural cultural tourism to urban consumption scenes
“Coffee+” keeps crossing boundaries and fusing
Extending a rich industrial chain
Guizhou’s “coffee+” cultural-tourism innovations
Enriching the visitor experience
Guizhou binds niche geological landscapes such as karst caves, waterfalls and sinkholes with the coffee experience, launching “sinkhole coffee,” “waterfall coffee” and “forest-cliff coffee” as “coffee+” cultural-tourism innovations. Using small-format formats to lever a whole-region cultural-tourism pattern, “coffee+” becomes a brand-new name card for colorful Guizhou facing the nation and connecting overseas, showcasing the innovation of mountain cultural tourism and the new vitality of rural revitalization.
△ Image source: Guizhou CPPCC News
Yunnan coffee experience tours
Turning origin traffic into industrial increment
In Yunnan’s Xinzhai Village, visitors can hand-pick, process, roast and brew coffee, sitting under a century-old banyan tree to complete the wonderful “seed-to-cup” journey. Since the 14th Five-Year Plan, Xinzhai Village has received over 200,000 visitors annually. The vigorous cultural-tourism consumption directly drives coffee-product sales, dining and lodging, and specialty-agricultural-product development.
Shanghai TCM scenario breaks out
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