Coffee Industry Standard Released in Shanghai: Building a Full Value-Chain Evaluation and Circulation Standard System

By reporter Wu Yufei

This year marks the 30th year of Shanghai–Yunnan collaboration. Yesterday afternoon, the “Shanghai–Yunnan Together, Fragrance Afar — 2026 Shanghai–Yunnan Coffee Industry Collaboration Event and Coffee Spot-Trading System Launch” was held at the Shanghai Exhibition Center. At the same time, the 9th Shanghai Exhibition and Sales Fair for Products from Sister Regions was underway there, with more than 600 companies bringing their best goods — 287 of them Yunnan enterprises.

At the event, the group standard “Coffee Value Consensus — Full-Category Appraisal Service Specification” was officially released. Launched by the Yangtze River Delta Coffee Industry Association, the standard — “built on professionalism, measured by the market” — establishes a full value-chain evaluation and circulation system spanning from coffee seedlings to consumer products, giving “Yun Coffee” a market identity card.

In addition, the coffee spot-trading system independently developed by the Shanghai Free Trade Zone Coffee Trading Center made its debut, offering six trading models: information listing with negotiated dealing, bulk auction, rising-price auction, capacity pre-sale order trading, warehouse-receipt listing, and warehouse-receipt repurchase.

At the event, representatives of several production-side enterprises shared how their coffee origins have been transformed.

Sai Min, principal of Qiupo Manor, explained that Yunnan coffee farmers faced a long period of difficulty increasing their incomes. For a long time, Yunnan coffee was supplied as a bulk agricultural raw material across the country, with low value-added along the chain and correspondingly hard gains for farmers.

In recent years, with the care and support of government departments and all sectors of society, Yunnan’s coffee industry has entered a phase of transformation, upgrading, and move toward specialty quality.

Qiu Feng, spokesperson for the Nujiang Prefecture Commerce Bureau, said Nujiang’s planted area could reach 100,000 mu this year, and its secondary-processing capacity is expected to hit 20,000 tonnes/year. Through Shanghai–Yunnan collaboration — training for production, competitions for reputation, exhibitions for sales — Nujiang coffee has left the gorges and stepped into a new industry.

Since 2023, Nujiang has run its coffee training camp for four consecutive years and held two coffee skills competitions, with a certification rate near 90%. “We imported Shanghai’s faculty, curriculum, and examination standards wholesale into Nujiang. After four years of training, we cultivated Nujiang’s first batch of people who understand coffee and have skills, and they became Nujiang’s first generation of coffee industry workers.”

At this year’s 10th China–South Asia Expo, Nujiang coffee enterprises won recognition from Pakistani and South Korean buyers and signed USD 160,000 in foreign-trade orders on site.

“Thousand Blooms” (Qianduo Fanhua) serves as a sample of full-chain Shanghai–Yunnan collaboration, building a closed loop of “Yunnan production end + Yangtze River Delta processing end + Shanghai brand end.” It has 3,000 tonnes of primary processing capacity in Pu’er, Yunnan, 5,000 tonnes of digital roasting capacity in Xinghua, Jiangsu, and places its brand-operations hub in Shanghai. Linking the three ends truly realizes “from one seed to one good cup of coffee.”

In the future, Shanghai and Yunnan will continue to work hand in hand, striving to build China’s largest professional coffee spot-trading center and gradually radiating connections to South and Southeast Asian markets.

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