Baoshan Longyang Brews New Momentum in Coffee Industry

On Oct. 12, the press conference “A Taste of Yunnan Life · A Touch of Coffee Fragrance in Longyang” was held in Lujiang Town, Longyang District, Baoshan City. Structured around five themes — heritage, quality, momentum, flavor and partnership — the event presented the district’s century-long coffee heritage, quality advantages and development achievements.

Longyang District boasts over 140 years of coffee cultivation. The district now farms more than 148,000 mu (about 9,870 hectares) of coffee, producing 23,100 tonnes of green beans a year. Its fine-grade rate of 80 percent ranks first in Yunnan, making Longyang the country’s second-largest coffee-growing and producing county-level area. The district has nurtured 23 deep-processing and supporting enterprises, with a deep-processing rate above 90 percent and more than 100 cafés, forming a complete “from seed to cup” industry chain. In 2025, its total coffee industry output value approached 20 billion yuan. Longyang has also built a coffee entrepreneurship town, offering standardized startup workshops, rent-free incubation for three years, and startup subsidies.

In business innovation and culture-tourism integration, Longyang is tapping into coffee’s distinctive value with creations such as coffee-braised chicken and coffee-flower stewed eggs. The district has built 20 coffee estates, six of them provincial-level fine estates, creating coffee culture-tourism scenes that combine sightseeing, experience and leisure. In Xinzhai Village, known as “China’s First Coffee Village,” integrated development across the primary, secondary and tertiary industries has brought all 502 households into the industry; villagers’ per capita disposable income exceeded 40,000 yuan in 2025, blazing a trail of rural revitalization powered by coffee.

In addition, Longyang leverages the “Baoshan Arabica Coffee” Culture Week and coffee-promotion events on campuses to polish its regional public brand and expand its influence.

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