The "Yunnan Urban Coffee Map" is one of the important activities for the 2026 Yunnan Coffee Theme Promotion, aiming to deeply explore and visually present the integration of Yunnan coffee culture and urban texture. The project plan is to systematically produce and release a series of "coffee themed city maps" covering Baoshan, Pu'er, Lincang, Xishuangbanna, Dehong, Nujiang, and extending to key tourist cities such as Kunming, Dali, and Lijiang. This is not only a coffee shop directory, but also a comprehensive cultural guide that integrates geographic information, historical and cultural heritage, tourism routes, and lifestyle proposals.
The song of the same name, "Yunnan City Coffee Map," was released this time. The lyrics were created by Li Bei, a newly graduated post-2000 college student from Yunnan. She won the 2026 Yunnan Coffee Theme Promotion Excellent Slogan Award. Growing up in the south of colorful clouds, she deeply cultivates the local coffee production areas, incorporating the iconic scenery and flavors of the city into her lyrics: the fragrance of Baoshan volcanic ash citrus flowers, the aftertaste of Pu'er nut chocolate, the tropical fruit aroma of Xishuangbanna, and the image of Dali Lijiang Snow Mountain Ancient City are presented one by one. The chorus "Fruit aroma fills the slopes, thick but not bitter, fragrant but not strong" is catchy and suitable for short video dissemination, with a strong sense of the internet.
Different from the production of traditional songs, this soundtrack was completed with Tiktok AI tool, which is an innovative practice of youth creativity and digital technology enabling local characteristic industries. Young creators rooted themselves in their local culture through text, and AI technology lowered the threshold for creation, allowing Yunnan coffee promotion to break through the limitations of traditional propaganda carriers, using light and trendy music styles to fit the aesthetic of young audiences, adapting to short video platforms for secondary dissemination, and expanding the channels for Yunnan coffee dissemination.
The song fully outlines a Yunnan coffee tourism route that can be checked in on site, transforming the local climate codes such as the temperature difference between day and night, volcanic soil, and tropical rainforest into auditory experiences, conveying the industry confidence of "there is a taste called Yunnan". Li Bei stated that she has been paying close attention to the development of Yunnan's coffee industry since her school years. She hopes to attract more young people to pay attention to local specialty coffee through diverse channels and understand the over century development history of Yunnan coffee.
In recent years, Yunnan has continued to tap into the potential of coffee culture tourism integration, encouraging young people to use digital creativity to empower high-altitude characteristic industries. The promotional model of "post-2000 creators+AI co creation" this time provides a new idea for promoting the youthfulness of local agricultural products. With a youthful perspective, digital means, and trendy voice, it allows Yunnan small grain coffee to enter the production area and the public, continuously polishing the golden signboard of "Chinese coffee looks at Yunnan".
Source: Urban Times
Full media reporter: Li Ruiying
Editor: Zhang Liqing
Reviewed by: Wang Haitao
Second instance: Zhong Ling
Final appeal: Peng Deguang
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