Luckin Coffee launches new Guixia cold brew boutique coffee, adding to the summer beverage market

In the summer season, refreshing and low burden drinks have become the first choice for consumers to cool down. To enrich the summer beverage matrix, Luckin Coffee launched a variety of new cold brew

In the summer season, refreshing and low burden drinks have become the first choice for consumers to cool down. To enrich the summer beverage matrix, Luckin Coffee launched a variety of new cold brew products on July 6th. Not only did they introduce two new cold brew coffees, Ethiopian Guixia Cold Extract and Guixia Cloud Cold Extract, but they also brought back the popular watermelon coconut cold extract from the coconut family. The series of products cater to both the taste of premium coffee and the cooling needs of the public, relying on the high-quality and refreshing drinking experience of Ethiopian Guixia premium coffee beans from a single origin and innovative production techniques, bringing the summer coffee market a high-quality and refreshing drinking experience.

It is reported that all three beverages are made with high-quality ingredients and rapid cold extraction technology from Luckin Coffee, ensuring the flavor and quality of the drinks from the source. All products in the series use high-quality Guixia coffee beans from a single origin in Ethiopia, with a sweet and premium flavor. The coffee bean formula has won the highest award in the 2026 IIAC International Coffee Tasting Competition – the Platinum Award. At the same time, the innovative use of rapid cold extraction technology can extract the original flavor of coffee beans, reduce the bitterness and impurities at the end, clean the aftertaste, and retain the refreshing and pure characteristics of cold extracted drinks, making it more suitable for summer drinking scenarios.

On this basis, the three products are positioned with differentiated flavors to cover the diverse consumer needs of the public. Among them, the two beverages in the Guixia Cold Extract series focus on professional and exquisite flavors, making them high-quality choices for coffee enthusiasts to taste premium flavors. Without adding sugar, the Guixia Cloud Cold Extraction Cup only has about 88 calories, while the Ethiopian Guixia Cold Extraction has 0 fat and 0 calories, making it healthy and low burden.

The returning watermelon coconut cold extract focuses on the refreshing and healthy needs of summer season, using a classic formula that only contains about 110 calories in large cups without additional sugar. The product uses HPP low-temperature and ultra-high pressure cold pressed watermelon juice, retaining the original sweetness and watermelon fruit aroma of fresh fruit, while pairing it with high-quality coconut from Luckin's exclusive Indonesian Coconut Island. It quickly locks in multiple flavors in one hour, achieving a balanced blend of multiple flavors, relieving heat and thirst while refreshing and not greasy, accurately fitting the summer drinking preferences of most people.

The strict global origin supply chain layout is the core support for Luckin Coffee's stable output of high-quality beverages. Luckin Coffee has established a comprehensive raw material procurement and quality control system by deeply cultivating high-quality production areas around the world. The coffee ingredients are sourced from global gold producing regions such as Ethiopia and Brazil. Among them, Luckin Coffee has the most diverse category of SOE coffee beans purchased in Ethiopia, including sub varieties such as Yejia Xuefei, Guixia, and Huakui. The raw materials for coconut production are sourced from Luckin Indonesia's exclusive coconut island, and various seasonal fresh fruit ingredients are strictly screened. Luckin Coffee controls the quality of raw materials from the source of the supply chain, laying a solid foundation for the high-quality flavor and stable quality of each beverage.

The launch of multiple professional cold brew beverages this time is not simply a seasonal product iteration, but a deep landing of Luckin Coffee's specialized and high-quality development strategy in the cold brew track. Relying on a well-established origin supply chain, mature innovative processes, and differentiated product layout, Luckin Coffee continues to enrich the summer beverage consumption scene, continuously polish the quality and drinking experience of beverages, and inject a continuous stream of fresh vitality into the domestic consumer beverage market through high-frequency product innovation.