South China International Coffee Trading and Innovation Center Settles in Guangzhou Baiyun District

Brief (coffeeyo.com): Per news from the Baiyun District Government of Guangzhou on August 17, the South China International Coffee Trading and Innovation Center and the South China International Green-Bean Distribution Center have recently officially settled in the Huide Coffee Industry Center on Sanyuanli Street, Baiyun District, helping Guangzhou move from a coffee “transit port” toward a “terminal” of coffee trading, pricing and quality control.

(Source: China News Service, Guangzhou, August 17 — reporter Wang Jian.) According to the Baiyun District Government of Guangzhou on August 17, the South China International Coffee Trading and Innovation Center and the South China International Green-Bean Distribution Center have recently officially settled in the Huide Coffee Industry Center on Sanyuanli Street, Baiyun District.

Various coffee beans on display inside the Huide Coffee Industry Center on Sanyuanli Street, Baiyun District. (Photo provided by Baiyun District Government.)

According to the development plan, in their first year the two industry centers will bring in more than 50 international suppliers and buyers and achieve an annual green-bean trading volume target of 12,000 tonnes, helping Guangzhou move from a coffee “transit port” to a “terminal station” of coffee trading, pricing and quality control.

Li Tao, vice president of the Guangzhou Coffee Industry Association, said Guangzhou is an important channel for global green beans entering China, but its voice in core links such as transaction pricing and index release still needs strengthening.

It is understood that Guangzhou ranks second in the country in number of coffee stores, yet its industry chain has long lacked a key link — a trading center and pricing power. Now this industry shortcoming is being filled.

The South China International Coffee Trading and Innovation Center is positioned as an asset-light, service-oriented coffee spot-trading platform, comprising three business modules: a trading-service platform, an index platform and a standards center, providing information matchmaking, transaction guarantees, supply-chain finance and standard-setting services. Among them, the standards center aims, within one to two years, to push Guangzhou to formulate a coffee standards system covering inspection and quarantine, quality grading, warehousing and logistics, so as to realize “transactions generate data, data settles into indices, and standards ensure quality.”

In addition, the South China International Green-Bean Distribution Center has signed upstream cooperation agreements with major core coffee-producing regions in Africa, the Americas and Asia, and downstream agreements with roasters and chain brands within Guangdong Province, formally opening the complete supply chain from global producing regions to South China’s roasting factories. (End.)

Source: China News Service (reporter: Wang Jian).

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