Brief (coffeeyo.com): On August 19, Yunnan’s top leaders met Luckin Coffee co-founder and CEO Guo Jinyi in Kunming, calling for deeper cooperation across the province’s near-100-billion-yuan coffee industry and promising to keep raising farmer incomes.
According to the WeChat account “Yunnan Release,” on August 19, Wang Ning, Secretary of the Yunnan Provincial Party Committee, and Wang Yubo, Deputy Secretary and Governor of the province, held a working meeting in Kunming with Guo Jinyi, co-founder and CEO of Luckin Coffee, and his delegation. Liu Hongjian, Deputy Secretary of the Provincial Party Committee and Secretary of the Kunming Municipal Party Committee, also attended.
On August 19, Wang Ning and Wang Yubo held a working meeting with Guo Jinyi and his delegation in Kunming. Wang Ning said that Yunnan enjoys superior coffee-growing conditions and excellent quality, and that its coffee industry is growing rapidly across the entire chain, having developed into a large industry approaching 100 billion yuan, with broad prospects and huge market potential ahead. He expressed hope that Luckin Coffee will continue to deepen its roots in Yunnan, deeply participate in the development of the province’s full coffee industry chain—planting, processing and sales—continuously enhance the brand influence of Yunnan coffee, establish a long-term mechanism to safeguard farmers’ incomes, and open up new space for corporate development while helping the industry grow and farmers increase their income, achieving mutual benefit and win-win results.
Capitalnews (WeChat ID: Capitalnews) noted that, also in Kunming, Wang Yubo held a working meeting with Guo Jinyi in November 2025. Entrusted by Wang Ning, Wang Yubo welcomed Guo Jinyi and his delegation on behalf of the Provincial Party Committee and the provincial government.
According to the WeChat account “Kunming Release,” on August 19, 2026, Liu Hongjian, Deputy Secretary of the Provincial Party Committee and Secretary of the Kunming Municipal Party Committee, accompanied Guo Jinyi and his delegation on an inspection tour of coffee-industry development, visiting Luckin’s Yuyuan store, the Diancui Coffee Complex, the Xingye Specialty Coffee (Dianchi East Bank) store and the Chunkaka Rainforest Waterfall Coffee store, to learn in detail about industry cultivation, store operations and the creation of consumption scenarios.
Liu Hongjian accompanies Guo Jinyi and his delegation to inspect the Xingye Specialty Coffee (Dianchi East Bank) store. Source: Kunming Release
As is well known, Yunnan is China’s core coffee-producing region; the province’s planted area and total output of small-grain coffee both account for more than 98% of the national total.
Yunnan’s coffee-growing history can be traced back to 1892, when the first coffee sapling was planted in Zhukula Village, Binchuan County, Dali Bai Autonomous Prefecture. More than 30 of the plants descended from those seeds are still flowering and bearing fruit, a living witness to China’s coffee-planting history.
A coffee plantation at the foot of Gaoligong Mountain. Source: Yunnan Net
On the seed side, Yunnan has independently bred 22 coffee varieties, and the province’s specialty-coffee rate rose from 8% in 2021 to 41.7% in 2025. On the processing side, Yunnan has vigorously developed deep processing and developed a full range of coffee products; the deep-processing rate rose from 20% five years ago to 85% today. On the market side, Yunnan has built regional public brands, cooperating with leading enterprises while also nurturing local brands, sending Yunnan coffee to more than 40 countries and regions worldwide.
“Recently your reporting assignments have been heavy, and you often stay up late to finish drafts—why not have a cup of Yunnan coffee to refresh yourselves and feel this unique flavor?” On March 7, 2026, at the open-day event of the Yunnan delegation during the Fourth Session of the 14th National People’s Congress, Wang Ning, a deputy to the National People’s Congress and Secretary of the Yunnan Provincial Party Committee, issued a special “coffee invitation” to reporters while answering their questions.
Wang Ning introduced that five years ago, Yunnan’s coffee-farming households earned only a little over 10,000 yuan each; now that has multiplied several times, with average annual household income above 30,000 yuan and some reaching several hundred thousand. “The coffee farmers all say our coffee not only tastes good, but also makes the people’s lives sweeter and happier.”
Source: Capitalnews WeChat account.
Reporter: Tan Qing.
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