Brief (coffeeyo.com): From 24 to 26 September, Guiyang will host its first professional expo covering the entire coffee industry chain, with more than 200 exhibiting brands, over 5,000 trade buyers and six themed zones expected at the Guiyang International Convention and Exhibition Center. The 2026 Guiyang International Coffee Expo aims to turn the city’s thriving coffee culture into a fully fledged industry.
From 24 to 26 September, the 2026 Guiyang International Coffee Expo will be held at the Guiyang International Convention and Exhibition Center.
It is the first professional expo in Guiyang devoted to the whole coffee industry chain. Building on the city’s lively coffee market, the organisers set out to connect every link, from growing regions and processing to equipment manufacturing, brands, distribution and end consumption, by bringing together coffee resources from China and abroad. The programme centres on exhibitions, trade sourcing, industry matchmaking, professional competitions, talent exchange and the integration of coffee with culture and tourism. The expo is expected to unlock more of Guiyang’s coffee consumption potential and open up space for the growth of Guizhou’s coffee industry.
Scenes from a previous edition of the International Coffee Expo
From consumer buzz to an industry cluster
One expo connects the entire coffee industry chain
In recent years coffee has become part of everyday life, and an important part of how young people in cities spend and live.
Guiyang is now home to more than 3,000 coffee businesses, with a growing crop of locally distinctive cafés, coffee brands and professional talent and an ever-richer range of places to drink. “Travelling to a city for a single cup of coffee” has become a new way for young people to experience Guiyang’s energy and lifestyle.
That steady rise in consumption is opening new room for the industry itself to grow.
The 2026 Guiyang International Coffee Expo will make fuller use of the fair’s power to gather resources and link up the chain, connecting Guiyang’s consumer market closely with upstream growing regions, midstream processing and manufacturing, equipment supply, brand channels and end consumption.
The exhibition covers more than 10,000 square metres and plans to bring together over 200 exhibiting brands from home and abroad and more than 5,000 professional buyers, with six themed zones and a supporting programme of over 20 forums, professional competitions and trade-matching events. Displays span green coffee, roasting and processing, equipment and tools, training, brand operations, retail consumption, tourism integration and professional competitions.
From the experience of a single cup to the clustering of a whole chain, the expo will amplify Guiyang’s advantages in coffee consumption and help turn visitor traffic into industrial growth.
Scenes from a previous edition of the International Coffee Expo
Growing regions from home and abroad converge on Guiyang
Matching quality supply with the southwest market
Quality growing regions are where a coffee industry begins. This edition will gather leading coffee-producing regions, companies, brands and trading resources from China and overseas, building a stronger platform for exchange and cooperation between origins and markets.
On the international side, coffee companies, brands and traders from more than ten countries and regions, including Ethiopia, Vietnam, Uganda, Laos, Burundi, Thailand, Colombia, Ecuador and Singapore, will come to Guiyang to showcase products and resources from different origins, flavour profiles and business formats.
On the domestic side, Yunnan’s main coffee-growing regions will exhibit as a group, presenting specialty beans, estate resources and what the province has achieved across the full industry chain.
Bringing together many origins, many countries and many formats in one place will add to the expo’s international, professional and industrial depth.
For cafés, roasters, distributors and professional buyers in Guizhou and across southwest China, the expo will offer a more efficient platform linking production and sales, creating more opportunities for green-coffee sourcing, product selection, channel partnerships, brand representation and long-term supply-chain cooperation.
Through the fair, quality origins can meet consumer markets directly and purchasing needs can be matched precisely with supply, so that coffee resources from across China and the world gather, exchange and collaborate more quickly in Guiyang.
Scenes from a previous edition of the International Coffee Expo
From coffee beans to coffee machines
Equipment makers take centre stage as the supply chain grows together
A complete coffee industry needs more than a steady supply of quality raw material; it also rests on equipment manufacturing, technical innovation and a system of industry services.
This edition puts particular emphasis on coffee equipment and manufacturing resources. Foshan, a major hub for coffee-equipment makers, will send a group of exhibitors, namely Barsetto + BrewSpere, Tailiang, Linggan, Dazheng, Petrus, Yangmie & Seek and Wojin, with coffee machines, roasting and grinding equipment and AI pour-over coffee robots on show.
Scenes from a previous edition of the International Coffee Expo
This concentration of coffee-equipment resources will give cafés, in-house roasters, brand operators and professional purchasing bodies a place to compare equipment, buy products, exchange technical know-how and find industry partners.
From green coffee to equipment manufacturing, from brand operations to retail consumption, the expo will strengthen exchange and collaboration between upstream and downstream companies, allocate resources more efficiently and make the whole chain work better together.
Sharpening the trade focus
From exhibiting to partnering, from display to deals
The value of a professional trade fair lies not only in concentrating an industry’s resources but, still more, in linking supply with demand effectively.
This edition makes trade matchmaking and precise pairing a priority, organising a range of business-matching events around the real needs of the coffee industry, covering raw materials, equipment, brand franchising and tourism resources.
By soliciting demand in advance, matching supply and demand information, holding group negotiations on site and arranging targeted introductions, the expo aims to raise the efficiency of cooperation between exhibitors and professional buyers and move industry resources from “gathering for display” towards “matching for partnership”.
For exhibitors, the fair is both a platform to show a brand and promote products and an important window onto Guiyang, the wider Guizhou market and the southwest; for buyers, it is a chance to meet origins, raw materials, equipment, brands and industry services in one place, cutting the cost of searching for information and finding partners.
From product displays to supply-and-demand matching, from exchanging resources to working on projects, the 2026 Guiyang International Coffee Expo will keep strengthening its trade function and industry character, working to become a key platform where coffee resources gather, exchanges happen and deals are made.
Five professional competitions run alongside
Using contests to gather talent and exchange to raise professionalism
Talent underpins any industry. During the expo, five professional coffee competitions will be held concurrently: the Sandouke Asia Cup SACRC Roasting Competition, the 2026 China Coffee Cupping Competition (CCL) Guiyang Division, the 2026 Zero-Profit Cupping Competition Guiyang City Division, the 2026 China Coffee Latte Art Competition (CCL) Guiyang Division and the 4th CCT China Coffee Taster Competition (2026) Guiyang Division.
These competitions and the industry exchanges held alongside them will draw baristas, roasters, tasters and other professionals from across the country to Guiyang, raising the professional standard of the city’s coffee sector through competition, technical exchange and industry interaction.
At the same time, coffee training, certification and professional-service bodies will use the expo to connect with the Guizhou market, building a platform for local talent development, skills upgrading and industry exchange.
Gather talent through competition, spark exchange through talent and drive the industry through professional exchange, all of it strengthening the talent base and the wider ecosystem of Guiyang’s coffee industry.
Deepening “coffee + tourism” integration
Letting a cup link more of Guizhou’s new consumer scenes
Coffee is not just a consumer product; it is becoming a vehicle that links city life, cultural experience and tourism spending.
The expo will explore ways to blend coffee with culture and tourism, weaving coffee consumption into scenic spots, hotels, guesthouses, shopping streets and rural tourism, and opening up younger, more varied forms of tourism-related spending.
Drawing on Guizhou’s rich cultural and tourism assets and on home-grown properties with wide reach such as the “Village Super League” (Cunchao) and “Village BA”, the expo will actively connect coffee resources with the province’s distinctive tourism settings, explore new formats such as village cafés (“Cunka”) and enrich what scenic areas, villages and urban public spaces have to offer.
With coffee as the medium, more industry resources will find their way into Guizhou, and companies, buyers and professionals from across China and the world will come to know Guiyang and Guizhou through coffee.
Source: Guiyang Culture and Tourism
Editor: Xu Jieyu
Second review: Zhang Fen
Third review: Chen Zhikuan
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