Brief (coffeeyo.com): The coffee cherries in Yongde County are still green and weeks away from harvest, yet buyers from afar have already come calling. A delegation of Russian merchants recently toured the county’s plantations and processing plants, praised the quality of Yongde coffee and reached preliminary cooperation agreements with local firms.
(Source: Yongde News) In the coffee-growing bases of Yongde County the cherries are still green and harvest is some way off, yet buyers from afar have already come calling. A delegation of Russian merchants recently visited Yongde for an on-the-ground investigation of its coffee plantations and deep-processing operations, spoke highly of the quality of Yongde coffee and reached preliminary cooperation agreements with the companies concerned.

During the visit the delegation called at the Yongde coffee planting base, Yongde County Aoke Macadamia Development Co., Ltd. and Yunnan Aoguo Shengong Macadamia Development Co., Ltd., a deep-processing enterprise. They inspected the whole chain and examined each stage closely, from field management and the picking and handling of fresh cherries to production lines, process standards and product testing in the processing workshop, and held in-depth discussions with company heads about varietal characteristics, flavour performance, consistency of quality and the capacity to guarantee supply.

“The quality of Yongde coffee fully meets our expectations,” the buyers said after the tour. Satisfied with what they had seen, they reached preliminary cooperation agreements with the companies on the spot. Under the agreements, the two sides plan to begin formal deliveries in December, once this year’s coffee production season is over, laying the ground for deeper long-term cooperation.

Yongde County sits in a low-lying, warm river-valley zone with abundant light and heat and a wide swing between day and night temperatures, making it a prime belt for growing coffee. In recent years, building on these natural advantages of soil, water, light and heat, the county has steadily advanced standardised planting, refined management and the extension of the chain through deep processing, shifting its coffee industry from “selling raw beans” to “selling products and selling a brand”. Quality and overall returns have risen steadily, and the region’s reputation and market competitiveness have continued to grow.

The still-green cherries reflect the confidence of Yongde coffee as it reaches for wider markets. This visit by Russian buyers and the preliminary agreements it produced are a vivid illustration of Yongde coffee winning recognition overseas on the strength of quality, broadening its export channels and carrying its aroma further afield.
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