以匠心出品为全球技能精英“续航” 肯悦咖啡以专业致敬技能荣光

Brief (coffeeyo.com): On September 22, the 48th WorldSkills Competition opened in Shanghai. As a sponsor of the event, Kenyue Coffee honored craftsmanship with professional output, “recharging” the competition’s participants with cup after cup of aromatic coffee.

On September 22, the 48th WorldSkills Competition opened in Shanghai. As the world’s highest-status, largest, and most influential vocational-skills competition, this edition brings together elite competitors from around the globe to compete on the same stage.

Kenyue Coffee, as a sponsor of the event, honored craftsmanship with professional output, “recharging” the competition’s participants with cup after cup of aromatic coffee.

A thoughtful booth: the good omen of a red apple

Kenyue Coffee set up a dedicated point at the event’s news center, serving Chinese and foreign media reporters. The brand’s signature IP, “Kenny Bunny,” holds a bright red apple in both hands — a symbol of harvest, vitality, and good wishes, much like the competitors who polish their skills day and night and ultimately reap growth and glory.

Inside the arena, competitors from various countries focus their minds and pursue their dreams, refining their work with skill. Outside the arena, Kenyue Coffee adheres to the standard of every process step; this devotion to detail in output coincides with the core of WorldSkills — the pursuit of perfection and focus on craftsmanship.

Craftsmanship in sync: ultimate pursuit within standardization

High-standard event support stems from long-accumulated professional strength. Over the years, Yum China has built a mature and complete operational support system through services at major international events such as the China International Import Expo (CIIE) and the China International Fair for Trade in Services (CIFTIS). To fit the WorldSkills characteristics of many point locations, high personnel flow, and dense service demand, Kenyue Coffee laid out nearly 40 service points across the National Exhibition and Convention Center, creating a “coffee supply station” running through the venue.

From coffee-bean selection and beverage preparation to output control, the full process leverages Yum China’s core strengths in standardized operations, safety control, and quality management, providing all-hour, all-scenario catering support for WorldSkills with professional, high-standard service.

Brand essence: the craftsmanship core of a rising coffee brand

As a rising coffee brand backed by creativity, Kenyue Coffee proposed the slogan “every cup is a creative master” from its founding, building a full-chain innovation system spanning product R&D, store operations, and offline marketing. By the end of June 2026, Kenyue Coffee had more than 3,300 stores, releasing strong growth momentum.

In the future, Kenyue Coffee will continue to uphold its craftsmanship quality, appearing at various high-end competitions with better products and more professional service, conveying the spirit of excellence and the relaxed, beautiful warmth of life. (Photos: Kenyue Coffee) (Promotion)

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This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
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Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province