At a Glance (China Coffee Network): Baidu – Dongjing News (official account of Guizhou Radio and Television Station) On the morning of September 24 today, the 2026 Guiyang International Coffee Expo opened at the Gui…
Baidu – Dongjing News (official account of Guizhou Radio and Television Station)
On the morning of September 24 today, the 2026 Guiyang International Coffee Expo opened at the Guiyang International Conference and Exhibition Center, running through September 26 for three days. This edition has attracted 212 exhibiting companies from 15 Chinese provinces, autonomous regions and municipalities and from 10 countries, with more than 5,000 professional buyers on site. During the expo, 25 forums, product launches, professional competitions and trade matchmaking events will also be held.
The overseas zone is one of the highlights of this year’s expo. Coffee companies, brands and traders from 10 countries — Ethiopia, Vietnam, Uganda, Laos, Burundi, Thailand, Colombia, Ecuador and Singapore among them — have set up booths in Guiyang. In addition, quality coffee beans from major producing countries such as Brazil, Kenya, Indonesia, Costa Rica, Guatemala, the United States and Saudi Arabia were displayed together on site.
Several exhibitors said what drew them to Guiyang was the consumption potential of Guizhou and even the wider southwest market. “Guizhou’s coffee consumption market has grown fast in recent years; we hope to find suitable channel partners through the expo,” one exhibitor told reporters.
The domestic zone is led by Yunnan. Five prefectures — Lincang, Pu’er, Nujiang, Baoshan and Dali — exhibited as delegations: Lincang brought champion-estate beans and specialty estate brands, Pu’er highlighted geographical indications and supply-chain systems, Nujiang focused on high-altitude coffee resources, Baoshan presented full-chain capability from cultivation to deep processing, and Dali showcased China’s oldest coffee genetics, Zhukula.
Foshan in Guangdong exhibited as a group under its identity as the “global hometown of coffee machines,” with Bestsum, Petrus, Dazheng and Tailiang showing coffee equipment together. Companies from Shanghai and Fujian also came to exhibit.
With Guiyang’s “city of Chinese coffee champions” as its calling card, Guizhou’s coffee industry is extending from the consumer end toward the upstream chain. Guizhou’s coffee planting area is about 100,000 mu, mainly in Chishui, Wuchuan and Yinjiang, and dozens of coffee estates are now in operation.
At this expo, “coffee plus cultural tourism” projects including Guizhou’s distinctive coffee estate tours and specialty café travel routes will be promoted together. Reporters noticed many booths flying the “Guizhou Coffee” and “Guizhou Estate” banners, tying coffee to Guizhou tourism IPs such as Huangguoshu Waterfall and Xijiang Qianhu Miao Village.
From an industry-chain perspective, this expo covers the full chain from coffee raw materials, roasting and processing, equipment and tools, and brand operations through to end consumption. On the equipment side, Bestsum, Petrus and Muweina displayed coffee machines, while HIBUFFX brought a self-developed AI pour-over coffee robot, offering an answer to the industry pain point that “individual flavor and stable mass production are hard to reconcile.”
On the consumer side, leading chain brands such as Starbucks appeared alongside local specialty cafés. On the industry-services side, providers of coffee industry finance, plant and equipment leasing, cold-chain warehousing and logistics, cross-border e-commerce platforms, and barista training and certification set up booths together, with the Guiyang Foreign Trade Development Group also joining the displays.
During the expo, five professional competitions will run in turn: the SanDouKe Asia Cup SACRC Roasting Competition, the 2026 China Coffee Cupping Championship Guiyang Division, the 2026 Zero-Profit Cupping Competition Guiyang City Division, the 2026 China Coffee Latte Art Championship Guiyang Division, and the 4th CCT China Coffee Taster Competition (Guiyang Division), spanning roasting, cupping, latte art and tasting. (Images: Organizing Committee of the Guiyang International Coffee Expo)
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