At a Glance (China Coffee Network): (Source: Nujiang Media Convergence) China’s coffee is anchored in Yunnan; endless possibility lies in Nujiang. On September 24, the 2026 Guiyang International Coffee Expo opened a…
(Source: Nujiang Media Convergence)
China’s coffee is anchored in Yunnan; endless possibility lies in Nujiang. On September 24, the 2026 Guiyang International Coffee Expo opened at the Guiyang International Conference and Exhibition Center. The Nujiang Coffee Industry Alliance, bringing five member enterprises, stepped out of the mountains with the ecological spirit and wild mellow aroma of the Nujiang Grand Canyon to appear at the grand event.
It is reported that as the first professional expo of the full coffee industry chain ever hosted by Guiyang, this exhibition is high-spec, broad-coverage, and strongly professional, with an exhibition area exceeding 10,000 square meters, bringing together quality coffee resources from more than 10 countries and attracting over 200 well-known domestic and foreign coffee brands and more than 5,000 professional buyers to gather in Guiyang. Integrating exhibition, business matchmaking, professional competitions, talent exchange, and cultural-tourism fusion, it is the core professional platform for China’s coffee industry to link resources, connect with the market, and exchange with one another.
The exhibition site gathered rich industry elements and diverse formats. Beyond a concentrated display of quality green and roasted beans from around the world, this expo also focused on shoring up the industry’s weak links in hardware, introducing top domestic coffee-equipment and smart-manufacturing industry resources. Foshan, a cluster for China’s coffee-equipment industry, formed a group to exhibit, fully presenting the full-chain industry ecosystem from raw-material production, processing and roasting, smart equipment, to terminal operations, providing equipment and technical support for the nationwide quality upgrade of the coffee industry.
Among the many domestic and foreign exhibiting brands, the Nujiang Coffee Industry Alliance’s five member enterprises—Yunnan Yunman Coffee Co., Ltd. (Ben Zhan), Nujiang Nuxiaoka Industry Co., Ltd. (Nuxiaoka), Nujiang Sijishicang Supply Chain Co., Ltd. (Sijishicang), Lushui City Supply and Marketing Cooperative Chengyuan State-owned Asset Management Co., Ltd. (Lika Huahua), and Nujiang Tropical High-Tech Spice Industry Development Co., Ltd.—stood out with their local Nujiang coffee brands. The rich, full-bodied Nujiang specialty coffee kept winning fans; procurement merchants, industry practitioners, and citizen visitors all stopped to immerse themselves in tasting the flavors and discussing cooperation, making Nujiang specialty coffee, with its distinctive quality and vivid regional character, a highly recognizable and popular specialty name card for Nujiang’s cultural-tourism agriculture at this expo.
The unique landform of two mountains flanking a river, a plateau climate of high altitude, high latitude, and high heat, and selenium-rich soil have nurtured Nujiang specialty coffee beans with a mellow, layered flavor, carrying a distinct wild floral-and-fruity aroma and a clean, long-lasting sweet aftertaste. “I’m a local from Guiyang. Today, hearing that Yunnan coffee was coming, I came specifically to learn about it. After tasting, I found Nujiang coffee very natural, especially mellow, with a great sweet aftertaste,” said local resident Yisha, who from today plans to drink only Nujiang coffee and will recommend it to friends to buy.
Chen Bingran, a customer running a coffee business in Guiyang, commented after tasting Nujiang specialty coffee: “Nujiang’s beans have improved a lot, getting better year by year. I tried several today, and the mouthfeel and flavor were both excellent; I will procure Nujiang beans for our store’s pour-over.”
Today, “coffee + cultural tourism” has become a new path to activate consumption and empower the cultural-tourism economy. Relying on local IPs such as “Village Super” and “Village BA,” Guizhou has built immersive consumption scenes like cliffside coffee and waterfall coffee, constructing an all-day, youth-oriented coffee-tourism ecosystem that uses one cup of coffee to ignite a whole stretch of cultural tourism. Lushui’s participation in this group exhibition is an important practice of leveraging an industry grand event to broaden its industrial-development path.
“This time we brought more than 30 products, with the aim of using the platform to expand the market and the expo to gather resources,” said Zhang Qingyun, deputy director of the Lushui Municipal People’s Government Office. On one hand, the participation uses the broad stage of a professional expo to comprehensively showcase the producing-region advantages, product quality, and manor resources of the Nujiang coffee industry, precisely connecting with quality national buyers, brand operators, and industry-chain enterprises, and continuously polishing the name card of the Nujiang specialty-coffee industry. On the other hand, it deeply draws on the successful development model of Guizhou’s “Village-Super rural IP + specialty industry,” and in combination with the unique mountain-river cultural-tourism resources and rural ecological resources of the Nujiang Grand Canyon, vigorously cultivates new formats such as rural coffee, manor experiences, coffee-tourism study tours, and canyon-coffee themed stays, pushing the coffee industry from single planting and sales toward deep processing, branding, and cultural-tourism integration across the full chain.
Running from September 24 to 26, the expo concurrently hosted five professional coffee competitions, including the Sandbox·Asia Cup SACRC Roasting Championship, the 2026 China Coffee Cup Tasters Championship (CCL) Guiyang division, and the 2026 4th CCT China Coffee Tasters Championship Guiyang division, bringing together top national coffee practitioners and industry experts to compete and exchange on the same stage, jointly exploring new directions, new formats, and new opportunities for the specialty-coffee industry.
Using coffee as a medium, mountains and seas are connected; gathering strength through the expo, a new chapter is opened together. Nujiang specialty coffee’s appearance at the Guiyang International Coffee Expo is a vivid practice of Yunnan-Guizhou industrial complementarity, cultural-tourism interconnection, and resource sharing.
Source: Lushui Media Convergence
Lushui City Media Convergence Center reporters: Tan Fangrui, Deng Zhengqi
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