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‘Qu’ Discovery: Shanyue Man Café Blends Herbal Coffee with Local Ginger Industry in Zhang’an Old Street

At a Glance (China Coffee Network): “Qu” Discovery Walking into Zhang’an Old Street, quaint old houses still retain their original fabric, and the Shanyue Man Café hides there. This new shop, opened on September 3, …

“Qu” Discovery

Walking into Zhang’an Old Street, quaint old houses still retain their original fabric, and the Shanyue Man Café hides there. This new shop, opened on September 3, blends coffee and tea drinks, a new reading space, and the local Gong ginger industry, injecting fresh youthful energy into the old street. Herbs meet coffee

A trendy wellness tea-and-coffee drink in the old street

The shop preserves the old building’s original appearance, with no major demolition or alteration; the wood furnishings blend seamlessly with the old-street atmosphere. The new reading space is especially distinctive—whether or not they consume, citizens and visitors can sit and flip through books; the shop also offers free Wi-Fi for reading, resting, or a work break, and many young people order a drink and sit long with a book, becoming a unique leisure scene of the old street.

“Choosing to settle in Zhang’an Old Street, I saw that after the old street’s restore-as-old renovation, it urgently needed richer new formats. I myself am the lead of Zhang’an Gong Ginger, and have long been deeply engaged in the Gong ginger and Chinese-herbal medicine industry chain.” As the person in charge of a “youth into the countryside” entrepreneurship site, Yang Kui blends local produce into coffee and tea drinks, carving a differentiated path.

Many in-store customers gave praise, stating the drinks use real ingredients, the lemon tea and other products have no superfluous additives, and the coffee taste is no worse than other cafés; many guests repurchase after trying.

The shop offers not only ordinary coffee but distinctive wellness drinks such as polygonatum coffee, bletilla coffee, and ginger-hits-milk coffee. The polygonatum raw material comes from a high-purity extract developed with Zhejiang Sci-Tech University; ginger grown by local farmers becomes the fresh ingredient of the ginger-hits-milk coffee. The shop’s matcha pudding uses matcha powder purchased from farmers in Tiantai.

There are both regular coffees made from imported beans with Yunnan and rum aromas, and specialty drinks such as signature lemon tea; the high-value 10-yuan Americano has won customer praise.

The new shop did not advertise heavily, relying on chance visits by tourists, word-of-mouth among customers, and netizens’ spontaneous sharing on Xiaohongshu to slowly build popularity. Using the shop as a window

Linking the Gong ginger shared-prosperity industry chain

The little café is also a window for the Gong ginger industry to show itself outward. Zhang’an Gong ginger is a regional public brand, historically a tribute to the imperial court. The Xie-Yang Gong ginger aerated ginger candy displayed in the shop was just selected among the 7th Taizhou distinctive souvenirs. Relying on local small yellow ginger and improved through modern craft, it breaks the shortcomings of traditional ginger candy—hard, choking, and spicy—with a fluffy, soft, glutinous texture and a gentle, warm ginger aroma; the guochao retro packaging incorporates Zhang’an local elements, and it once went viral as a concert city souvenir, selling well online and offline.

Yang Kui said that in the future he will link up surrounding farmers, set planting standards, and purchase the ginger and Chinese herbs they grow, processing local produce into coffee, tea drinks, and souvenirs, opening the shared-prosperity chain from field to table.

This is also a rare quiet rest space, with a relaxed, comfortable environment; especially on rainy days, sitting inside the old house listening to the rain is full of atmosphere—citizens and visitors are welcome to check in and experience it.

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Produced by Jiaojiang District Media Center

Reporter | Chen Xinxin

Editor | Zhao Jiawen

Editor | Ye Danting

Supervisor | Cai Xi

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