CHANEL's 'Cafe Mademoiselle' Pop-Up Lands in Hangzhou: Coffee, but the Point Is the Fragrance

At a Glance (China Coffee Network): Over the past couple of days, many netizens have shared posts on social platforms about drinking “Chanel coffee” in Hangzhou: the latte art bears the classic double-C logo or an e…

Over the past couple of days, many netizens have shared posts on social platforms about drinking “Chanel coffee” in Hangzhou: the latte art bears the classic double-C logo or an exquisite camellia, and in the comments many people asked, “Has Chanel opened a coffee shop in Hangzhou?”

With the same question, a reporter paid a visit today to find out.

Conclusion first: Chanel has not opened a formal coffee store in Hangzhou.

The “Chanel coffee shop” everyone is talking about is actually CHANEL’s offline limited-time pop-up, set up on Minxin Road in Hangzhou MixC, right next to Pop Mart and the Apple flagship store.

According to pop-up staff, the event celebrates the launch of the new Coco Mademoiselle Crush Absolu fragrance, themed “Cafe Mademoiselle.” This themed pop-up is held in 13 cities across 11 countries worldwide; the Hangzhou MixC stop is the third in China, after Hong Kong and Shanghai.

Since it is coffee-themed, of course the store has coffee.

The drinks menu has four items in total: Americano, latte, and two signature drinks—grapefruit Americano and rose latte—with single-cup prices ranging from 42 to 45 yuan. Spending 1,000 yuan also earns a complimentary cup.

If you want coffee printed with the classic double-C or camellia pattern, remember to order a hot latte, 42 yuan per cup.

The coffee is machine-made, with thick, dense foam and high visual appeal, while the taste is unexceptional—but for most people, the focus of this cup was never really on the coffee.

Tables and chairs are set both inside and outside the pop-up, where you can sit down and drink slowly.

The overall style is retro-modern, with giant art posters, vintage phone booths, and neon lettering; almost every corner is made for the camera and very photogenic.

However, coffee is merely the entry point; fragrance is the real protagonist.

Inside, the main area is a fragrance experience zone, where the top, middle, and base notes of the new Coco Mademoiselle fragrance can be smelled one by one during the scent-testing session.

Beyond perfume, you can also find makeup and skincare products, and even sunglasses.

The store also hides an “Easter egg”: if you meet staff carrying trays, take the initiative to interact, and you may receive a small delightful gift.

Friends who want to check in should note the timing first. This pop-up opened on September 26 and will run through November 30. It is closed to the public from September 28 to 30 and October 13 to 16; at other times entry can be booked via a mini-program.

Source: Orange Persimmon Interactive · City Express

Reprint Notice & Disclaimer

This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province