Online Voting Open — Come Cast Your Vote! Dianchi International Coffee Culture Carnival Shortlisted as a National-Influence Case

At a Glance (China Coffee Network): Voting method: Enter the voting page → select "Culture-Tourism+" integrated new business forms and new-scenario innovation typical cases → select "Yunnan: Dianchi International Co…

Voting method: Enter the voting page → select “Culture-Tourism+” integrated new business forms and new-scenario innovation typical cases → select “Yunnan: Dianchi International Coffee Culture Linking Ecology and Industry” → cast your vote.

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Note: Voting closes at 17:00 on October 7 (one vote per person per day).

Relying on the Dianchi ecological space and Yunnan’s coffee industry, Kunming has continuously hosted the Dianchi International Coffee Culture Carnival, connecting lakeside activities with a 108-kilometer Dianchi greenway. The project has formed a layout of mobile coffee trucks, east- and west-bank main venues, and multiple sub-venues, while building regular carriers such as the Diancui Coffee Complex, in an attempt to retain the short-term festival visitor flow within the lakeside consumption scene.

The 2026 third edition of the Carnival, themed “Dian Coffee Gathers · All Things Thrive,” brought together more than 200 distinctive coffee trucks from 52 cities across the country over nine days, staging over 300 activities and more than 200 performances, and invited multiple Southeast Asian countries to exhibit. The east bank focused on industry forums and production-sales matchmaking, while the west bank emphasized leisure, performances, and check-ins; coffee trucks were arranged along the greenway, combined with cycling, pour-over coffee experiences, markets, and intangible-heritage performances, letting visitors encounter Yunnan coffee culture in the lakeside space.

The event also boosted the upgrading of the coffee industry, driving Yunnan coffee from raw-material sales to premium brands and consumption experiences through green-bean competitions, grading standards, industry alliances, and order matchmaking. The 2026 event garnered about 1.522 billion views across the entire internet, received 6.4642 million visits over nine days, generated 55.2517 million yuan in direct revenue, and signed 12 industry projects with intended orders exceeding 46 million yuan. By operating ecological space, urban festivals, and the coffee industry on the same platform, the project enhanced the appeal of lakeside cultural tourism.

Since the first edition in 2024, the project has gradually increased industry exchange and regular operations. In 2025, through east-west bank coordination, it received 2.8059 million visits and advanced the building of grading standards and industry alliances; in 2026, the green-bean competition showcased the quality and value of specialty beans to buyers, combining public experience with trade facilitation.

Note: Voting closes at 17:00 on October 7 (one vote per person per day).

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Source: City Times

Editorial review: Xu Hu

Final review: Zhou Jianjun

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