Wuan's Boyan Coffee Town Unlocks New Cultural-Tourism Experiences — Ancient Alleys Scented with Coffee, New Charm Draws Visitors

At a Glance (China Coffee Network): Source: Handan Network Radio and Television Station) During the National Day holiday, Wuan’s Boyan Coffee Town drew crowds and buzzed with festive energy. Visitors strolled flagst…

Source: Handan Network Radio and Television Station) During the National Day holiday, Wuan’s Boyan Coffee Town drew crowds and buzzed with festive energy. Visitors strolled flagstone lanes admiring historic architecture and stopping for live performances, or stepped into coffee shops to take photos and taste signature blends. “Tasting distinctive cultural-creative coffee in these antique streets feels refreshingly novel,” many visitors said, praising this “ancient town + coffee” experience.

Performers interact up close with visitors along the parade route. (Photo: Wuan Media Convergence Center)

One step ancient charm, one step new trend. Building on the profound mercantile heritage and red cultural roots of Boyan — a nationally recognized historic town and traditional Chinese village — Boyan Coffee Town has been upgraded and revitalized to create a distinctive cultural-tourism district integrating coffee-industry R&D, trendy cultural-tourism experiences and immersive study tours, and recently opened its streets to the public.

The innovative coexistence of old and new formats is the town’s signature feature. Weathered blue-brick walls and well-arranged historic courtyards gently meet the rich aroma of modern coffee and brilliant cultural-tourism shows; solemn antiquity and metropolitan freshness intertwine, drawing crowds of locals and out-of-town visitors.

“The town embraces a “cultural tourism + all industries” philosophy, embedding local specialty coffee and fashionable consumption scenes into the millennium-old streets,” said Yang Xiaomin, general manager of the tourism company under Wuan City Urban Development Group. The town has attracted dozens of enterprises, with 28 specialty shops and 2 cultural venues, upgrading the experience, consumption scenes and cultural output for visitors of all ages.

The coffee-themed street is the town’s trendy core, presenting coffee in more forms — from drinks to food to baking. “Coffee Story House” is the flagship store of local brand OONE Coffee, where visitors can fully explore coffee culture, watch the roasting process and taste the aroma on site; “Burning Coffee Beans” uses coffee grounds as fuel for a traditional kiln, baking bread with a rich coffee scent; “Foodie” blends coffee into cuisine, with uniquely creative coffee braised-pork rice and coffee salad; “Tea-Coffee Post House” creatively offers forsythia coffee and millet coffee, showcasing Wuan’s local character. There is also a coffee-grounds upcycling DIY experience, letting visitors craft their own souvenirs and preserve a unique town-holiday memory.

The profound cultural heritage of the historic district adds depth to the festive trip. The newly restored Zhou Enlai Boyan Investigation Exhibition Hall and Wuan Mercantile Story Hall are fully open; detailed records and vivid displays present the red past and the intangible heritage of the millennium-old mercantile culture. The district also explores Boyan’s “southern silk, northern medicine” cultural IP: on the north side at Deqin Tang and Deqing Tai, visitors learn the effects of Taihang medicinal herbs and wellness teas, experience traditional Tuina therapy and AI constitution analysis; on the south side at Yan-Zhao Huashang, qipaos, Han-style robes and Republican-era garments made of silk line the shelves, evoking the old glory of Wuan merchants trading silk southward.

The specialty food street is equally popular. Local delicacies such as medicinal-steamed pot chicken, Boyan smoked meat and the Tofu Commune tempt with aroma; Sichuan hotpot and viral milk teas are all available. Authentic old flavors and trendy internet hits gather together, satisfying palates from every region.

This National Day holiday, a rich variety of activities rolled out across the town. The “Merchants’ Return” live ancient-style drama and artistic performances ran all day; qipao shows, saxophone solos, classical dances, aerial acrobatics and band performances played nonstop; NPC street parades wound through alleys reenacting the prosperous mercantile past; and the 2026 China Coffee League’s Handan division — brewing, cupping and latte-art competitions — ran simultaneously, offering visitors a professional coffee-event experience.

Walking through the long Ming-Qing alleys, old courtyards exude antique charm while corner coffee shops feel fresh and modern. By day, the aroma of coffee lingers; by night, the district glows with lights as old and new scenes blend, maximizing the atmosphere — a unique town charm that keeps visitors lingering.

Handan News Media Center reporter Liu Min

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