Party Flag Along the Postal Route, Red Charm and Coffee Aroma

At a Glance (China Coffee Network): Gaoligong Mountain is lush with trees, and the Nujiang River banks are warm and lingering. Every coffee harvest season, tens of thousands of mu of coffee plantations hang heavy with fruit and fragrance fills the mountains. Postal collection-and-delivery vehicles weaving through the mountains and green-uniformed postmen rushing through villages open up the flow between the deep mountains and the national market, letting Baoshan small-grain coffee from Yunnan step out of the gorges and spread its aroma far and wide. The red of the Party flag, the green of postal service, and the brown of coffee interweave to unfold a Baoshan tableau of industrial prosperity and farmers’ income growth through rural revitalization.

Gaoligong Mountain is lush with trees, and the Nujiang River banks are warm and lingering. Every coffee harvest season, tens of thousands of mu of coffee plantations hang heavy with fruit and fragrance fills the mountains. Postal collection-and-delivery vehicles weaving through the mountains and green-uniformed postmen rushing through villages open up the flow between the deep mountains and the national market, letting Baoshan small-grain coffee from Yunnan step out of the gorges and spread its aroma far and wide. The red of the Party flag, the green of postal service, and the brown of coffee interweave to unfold a Baoshan tableau of industrial prosperity and farmers’ income growth through rural revitalization.

As a core small-grain coffee-producing region in China, Baoshan is known far and wide for its outstanding bean quality. There was a time when mountains isolated the area and logistics were weak, leaving quality coffee trapped in the deep mountains, with farmers guarding “golden fruits” yet struggling to increase their income. Over the years, Baoshan’s postal and express-delivery industry has anchored on Party-building leadership, using theory to forge spirit, practical work to empower, and original aspiration to safeguard, deeply cultivating full-industry-chain coffee services, breaking through production-sales bottlenecks, and turning a single small coffee bean into a wealth-generating fruit that drives common prosperity, unlocking the practical code of postal assistance to agriculture, industry and rural revitalization.

Code one: Theory as navigator, securing the “anchor code” of industrial revitalization

Thought guides practice; theory points the direction. Removing the barriers to urban-rural factor flow and improving the county-town-village three-tier delivery logistics system is an important deployment by the Party Central Committee to promote urban-rural integration and help specialty farm products leave the mountains, and it is also the fundamental cure for Baoshan coffee’s lagging distribution and insufficient last-mile coverage.

As the main force for public welfare connecting urban and rural areas and serving agriculture, rural areas and farmers, Baoshan’s postal and express industry insists on integrating learning with application and uniting knowledge with action, moving the theory-learning classroom into the coffee forests and grounding investigation and research in the industrial front line. Through branch pairing, Party-member breakthroughs and household visits, it precisely connects with the urgent needs of coffee enterprises and growers, transforms the Party’s innovative theory into pragmatic measures that unblock production-sales and benefit farmers broadly, aggregates service momentum through Party building, and steadies the course for the high-quality development of Baoshan coffee. This year, the Party branch of Baoshan Zhongka Food Co., Ltd. was awarded the title of “National Advanced Grassroots Party Organization,” becoming a demonstration benchmark for Party building across the industrial chain.

Code two: Practical empowerment, unlocking the “income code” of full-chain development

“Though the road is short, it cannot be reached without walking; though the task is small, it cannot be done without action.” Baoshan’s postal and express industry has built an integrated comprehensive service system covering delivery, warehousing, e-commerce and finance, smoothing the two-way flow channels of “mountain goods to the city, resources to the countryside,” and solving various development challenges of the coffee industry through full-chain supporting services.

Logistics opens the veins, paving a fast lane for fresh fruit to leave the mountains. Targeting the pain points of concentrated peak-season shipments and high logistics costs for coffee enterprises, it implements “one enterprise, one policy” on-site exclusive services. At leading enterprises such as Zhongka, Jinglan and Bidun, it equips integrated express factories, integrating EMS, SF Express, ZTO, J&T, Yunda and YTO into exclusive service teams with full-process positions for warehouse management, packaging, collection, customer service and settlement. Around the core producing areas of Luzhang Town and the East City Industrial Park, it builds a standardized service model of “origin pickup plus park on-site plus trunk direct dispatch plus exclusive customer service,” enabling leading enterprises to achieve “ship-on-production, zero-transfer direct dispatch,” collecting over 3,000 coffee parcels per day on average. Across the region it lays out 358 village-level self-pickup points and 8 exclusive service stations in core coffee areas, realizing convenient delivery at farmers’ doorsteps. Coordinating aviation and trunk quality capacity, it customizes constant-temperature dedicated packaging, strictly controlling coffee transport loss to 0.5%, reaching major domestic cities within 48 hours; relying on batch pricing and full-truck direct dispatch, it reduces enterprise logistics costs. The city’s average daily coffee delivery reaches 12,000 parcels, with peak-season peaks exceeding 20,000, a 40% improvement in transport efficiency; Zhongka alone saves nearly one million yuan in logistics costs annually, with products sold to more than 30 provinces and cities. It innovates a “low-altitude plus Yunnan coffee” drone-transfer model, where a five-minute low-altitude flight replaces an hour of mountain-road driving, greatly reducing fresh-fruit loss. Luzhangba coffee farmers with 12 mu of coffee gardens reduce fresh-fruit loss by 2,000 jin annually and increase income by over 8,000 yuan.

Digital warehouse revitalization builds a new engine for industrial upgrading. Relying on the western-Yunnan smart cloud warehouse, it creates a coffee-exclusive constant-temperature storage-and-distribution system, resolving the pain points of small and medium coffee enterprises, difficult storage, weak timeliness and high costs, through digital services such as intelligent sorting, unified warehouse shared distribution, and tiered hosting. After digital upgrading, the logistics costs of settled enterprises dropped by 20%, out-of-province transport timeliness shortened by 8 hours, and it drove more than 60 local residents into nearby employment; a dozen local coffee enterprises settled and operated, with annual warehouse-distribution orders exceeding 400,000, achieving a three-way win of industrial quality improvement, enterprise burden reduction and farmer income growth. In 2025, 23 central media including People’s Daily and Xinhua News Agency reported intensively on Baoshan small-grain coffee industry and cloud-warehouse operations, significantly boosting the logistics brand influence of Baoshan agricultural specialty products.

Inclusive relief irrigates the field of common prosperity. Focusing on the real difficulties of the coffee industry’s long cycles and high capital-turnover pressure, it overlays multiple pro-agriculture policies of finance, rates and e-commerce for precise nourishment. It innovatively launched specialty credit products such as “Coffee Planting Loan” and “Financing E,” disbursing 1.262 billion yuan in agriculture-related loans in 2025. Since 2026, it has cumulatively issued 7.9238 million yuan in special industrial loans to coffee cooperatives and processing enterprises citywide, focusing on supporting 18 small and medium coffee enterprises to expand planting and upgrade production lines.

Leveraging development builds a new bridge for coffee aroma to go overseas. During the 2025 Two Sessions, Li Zhijuan, deputy to the National People’s Congress, based on the actual development of Baoshan coffee industry, precisely proposed the integrated-development idea of “geographical-industry plus express logistics,” pointing out bottlenecks such as mountain logistics and export channels, charting a path for quality improvement and sales expansion of the coffee industry. Relying on the postal express county-town-village full-coverage network, on-site exclusive services, and the transport-post express collaboration model, and combining the deputy’s suggestions to improve producing-area storage cold chains and cross-border logistics support, it builds an integrated “coffee plus e-commerce plus delivery” service system. Leveraging the whole-network and international-logistics advantages, it broadens domestic online and offline sales channels, opens overseas export passages, jointly conducts hometown-gift-package delivery to expand brand reputation, and shoulders the responsibility of assisting agriculture and revitalizing industry through full-chain delivery services. Meanwhile, provincial and municipal post offices coordinate capacity to open China Post Express, building a full-link domestic and international logistics system for coffee; it has now reached cross-border delivery cooperation with Baoshan Zhongka and Tengchong Gaoligong Mountain Ecological Tea Industry, pushing Baoshan small-grain coffee out of the gorges, across the country, and to the world with its fragrance.

Postal workers delivering Baoshan small-grain coffee through the mountains — Source: China Communications News.

Postal-tourism-cultural integration polishes the golden name card of local character

Giving full play to the postal cultural-carrier advantage, it deeply taps the local heritage of Baoshan coffee. It issued the “World Coffee Valley” themed stamp album, printing coffee promotion logos on express parcels and tape; it launched the “You Must Have Coffee” warm-action for universities, sending hometown coffee gift packages to 30,000 Baoshan-native students at 15 universities nationwide, covering more than 20 provinces, expanding brand communication through hometown sentiment. It broadens production-sales channels online and offline simultaneously, opening Baoshan coffee exhibition and sales zones through postal outlets and e-commerce platforms, and conducting livestreaming commerce on a regular basis; aiding rural revitalization, it leverages postal online and offline advantages, using online platforms such as Douyin, Youle Shop and Suyuan Livestream to help Baoshan coffee leave the province, in 2025 online channels achieved over 12 million yuan in transactions, and January to June 2026 achieved over 4.8 million yuan, while participating in the postal system’s mid-year promotion in Beijing opened offline channels, achieving over 100,000 yuan in transactions through cross-province allocation.

Code three: Original-aspiration perseverance, painting the “common-prosperity code” of urban-rural revitalization

Benefiting the people is the foundation; serving the people is the purpose. Guided by Party building, Baoshan’s postal and express industry is deeply embedded in the full chain of coffee planting, processing, storage, circulation, sales and brand cultivation, completely reversing Baoshan coffee’s old pattern of “hidden in deep mountains, quality yet cheap, circulation-restricted,” and forging a distinctive revitalization path of Party-building navigation, delivery empowerment, industrial quality improvement, common prosperity for the people, and rural transformation.

Today, beneath Gaoligong Mountain and along both banks of the Nujiang, industry takes root in the fields, sales connect to the cloud, and villages brim with vitality; large numbers of young people return home to launch coffee businesses, and villages thrive through coffee and grow prosperous through post. The rural scene of thriving industry, livable ecology and affluent life is the vivid practice of the General Secretary’s important exposition on “agriculture, rural areas and farmers” taking root in Baoshan.

A single coffee bean carries the hope of mountain wealth; a mountain postal route connects the development opportunities of sea and mountain; a touch of red hue writes the answer sheet of rural revitalization. Where the Party flag flies, the postal route reaches without obstacle; where the red hue soaks in, industry endlessly thrives. As 2026 marks the key opening year of the 15th Five-Year Plan, Baoshan’s postal and express industry will continue to deeply study and earnestly practice the Party’s innovative theory, closely follow the goals of urban-rural integration and common prosperity, uphold Party-building as the soul, practical work as the foundation, and inclusive benefit to the people, letting the three colors, Party-flag red, postal green and coffee red, shine together by the Nujiang, pushing Baoshan small-grain coffee’s mellow aroma toward farther seas and mountains, and continuously unfolding the magnificent picture of Baoshan’s rural revitalization in the new era.

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