Chabaidao Launches Over Ten Coffee Products as Coffee Coverage Expands to 2,700 Stores

At a Glance (China Coffee Network): This reporter learned today from Chabaidao that, according to incomplete statistics, the chain has launched more than ten coffee products, and the number of stores covered by its coffee business has grown from about 200 at the start of the year to over 2,700. At its March 2026 earnings briefing, Chabaidao’s management had said it expected to cover 2,000 stores for the full year. Now, just three months later, the coverage has already far exceeded the annual target, with the pace of development beating expectations.

This reporter learned today from Chabaidao that, according to incomplete statistics, the chain has launched more than ten coffee products, and the number of stores covered by its coffee business has grown from about 200 at the start of the year to over 2,700. At its March 2026 earnings briefing, Chabaidao’s management had said it expected to cover 2,000 stores for the full year. Now, just three months later, the coverage has already far exceeded the annual target, with the pace of development beating expectations.

Chabaidao recently rolled out its first coffee-product collaboration, teaming up with the leading domestic animation IP, the animated series “Fanren,” across stores nationwide. The co-branded merchandise includes laser ticket sets, fridge magnets and other items, among which the “boiled egg” (zhu jidan) item is especially notable—a clever pun on “Zhuji Dan” (Foundation-Building Elixir), a pill from the IP.

Netizens on social platforms have responded positively to the collaboration, posting photos of the merchandise. One commented, “Every generation has its own eggs to claim—a coffee plus a boiled egg and breakfast is all sorted out.” Another said, “The coffee uses really solid ingredients; it has won me over.”

Several Chabaidao franchisees admitted they have been “run off their feet these past few days,” with many fans queuing at stores early in the morning to buy the merchandise. At the same time, the coffee business itself has brought incremental business to stores—order volume during the breakfast hours has risen noticeably.

“It has only been two weeks since the store put coffee on the menu. On the brand’s advice, we moved our opening time earlier to 7:30 a.m., sales keep climbing every day, and it is a very good complement to the overall business,” one franchisee told the reporter.

Chabaidao revealed that its coffee business is currently in a phase of rapid expansion, and that it will continue to advance its “tea-and-coffee synergy” strategy with a “product-first” approach, steadily improving store operating performance.

[Editor: Gan Xi]