Guiyang Coffee Industry Accelerates Integration, Building a New Coffee-Tourism Pattern

At a Glance (China Coffee Network): In recent years, Guiyang’s coffee scene has been accelerating its extension from the “urban bustle” of the central city to the “mountain breezes” of its surrounding countryside. Riding the brand advantage of “Cool Guiyang,” this three-dimensional pattern of “sipping coffee in the city, exploring shops in the suburbs” not only reshapes new consumption scenarios but also turns coffee into a “taste card” linking urban life with ecological resources.

In recent years, Guiyang’s coffee scene has been accelerating its extension from the “urban bustle” of the central city to the “mountain breezes” of its surrounding countryside. Riding the brand advantage of “Cool Guiyang,” this three-dimensional pattern of “sipping coffee in the city, exploring shops in the suburbs” not only reshapes new consumption scenarios but also turns coffee into a “taste card” linking urban life with ecological resources.

Recently, in accordance with the Implementation Opinions on Promoting Coffee Industry Development in Guiyang and Gui’an (Trial), the Guiyang Municipal Commerce Bureau awarded a 100,000-yuan bonus to Peng Jinyang, champion of the 2025 World Coffee Brewing Championship International Final.

Peng Jinyang, World Coffee Brewing Champion — Source: Guiyang Release.

“I think this reward is more of an affirmation of our work,” said Peng Jinyang, owner of “Captain George” Coffee. “This June I will again represent China in Brussels, Belgium, to fight for Chinese coffee, and to fight for Guiyang coffee.”

Award ceremony for the champion — Source: Guiyang Release.

This bonus distribution not only encourages and empowers industry talent, but also injects strong momentum into Guiyang’s coffee industry development, and highlights that Guiyang’s coffee industry is accelerating its extension from the terminal consumption link to the upstream of the industrial chain. Beyond the champion-grade specialty coffee continuing to break out, the mountain-and-wild coffee IP built by Guiyang on the strength of its local ecological resources has also broken through circles one after another, walking out a differentiated development path.

In Xiangbahu Village, Jingyang Subdistrict, Xiuwen County, climbing the stone-and-gravel-paved trail step by step, a coffee space named “SHAN YOU XIU COFFEE” quietly “inlays” itself into a karst cave. Here, the natural landscape of “mountains with caves, caves with sky” is deeply integrated with modern consumption scenarios. The store’s signature special “XIUwen Americano” cleverly uses a homophone to make kiwi fruit—a landmark agricultural product of Xiuwen—the core ingredient, not only giving the product a distinct regional imprint, but also letting visitors who come to check in immerse themselves in the “taste of the mountains” while tasting coffee.

Zhang Liyun, a tourist from Hubei: “It’s quite stunning; I think it’s really good overall and very photogenic. This is a view you can’t see elsewhere; the experience is also quite nice.”

XIU COFFEE in the karst cave — Source: Guiyang Release.

This innovative practice in Xiuwen County is a vivid microcosm of the local area tapping natural resources and promoting the integrated development of agriculture, culture, and tourism. And in Guiyang, the “Coffee City,” this is not an isolated case—more and more caves are being awakened: “Que Zhi Shang” in Caoguan Village, Yanshanhong Town, Baiyun District; the Chuanyun camping base in Dagug Village, Liwo Town, Qingzhen City… one “cave café” after another is built against the mountains. They preserve the cave’s original appearance to the greatest extent, decorated only with simple dining tables, soft lights, and green plants, creating a mysterious yet cozy atmosphere. More importantly, operators no longer stop at “selling coffee,” but play a “combination punch” of coordinated development of multiple formats such as “cave + coffee + countryside.”

Tian Pushan, a tourist from Shenyang: “Coming to Guiyang for a stay and seeing the cave coffee, fused with Guiyang’s characteristic landforms, I find it quite interesting. Guiyang’s coffee culture is now very popular and quite attracts me.”

Walking into Shuitang Village, Gaopo Miao Township, Huaxi District, a unique space named “PUYE COFFEE” quietly settled next to a rare original-ecology high-drop waterfall in Guizhou—a three-tier natural cascading waterfall. This innovative “ecology + coffee + outdoors” model is turning Gaopo’s ecological advantage into an industrial edge, truly letting the local green hills and clear waters “flow” gold and “trickle” silver.

Ms. Chen, a tourist: “I feel like I’ve come to a fairyland; it’s very spiritual. I especially want to drink a cup of coffee with a jungle flavor; I think it would let me enjoy even more.”

On the eve of this year’s May Day, Tongcheng Travel released the “2026 May Day Travel Trend Report,” in which Guiyang, with its superior ecological endowment, was selected as a “Green Series Color Walk Popular Destination,” becoming the only city in Southwest China on the list. As a “Forest City” with forest coverage exceeding 55%, Guiyang boasts the unique landscape of “city in the forest, forest in the city,” a trait that has also made “A Touch of Garden Café,” hidden within the Changpoling State-Owned Forest Farm in Guiyang, rapidly go viral.

A Touch of Garden Cafe in the forest — Source: Guiyang Release.

Liu Bingbing, a tourist: “I’m someone who really loves nature. I feel very comfortable in this forest-like environment; the coffee is delicious, and taking some photos myself, I’m also very happy.”

Now, whether it’s the championship quality that tops the world, or the distinctive experiences hidden in caves, waterfalls, and forests, they are all deeply embedded in Guiyang’s cultural-tourism fabric. From talent cultivation to scenario innovation, Guiyang is steadily advancing the deep integration of coffee and tourism and the mutual promotion of industry and city, making the coffee industry a true strong driving force that drives urban consumption and empowers rural revitalization, injecting new vitality into the high-quality development of Guiyang and Gui’an.

Source: Guiyang Release. Original title: “Guiyang Coffee Industry Accelerates Integration, Building a New ‘Coffee-Tourism’ Pattern.”

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