At a Glance (China Coffee Network): From June 12 to 14, the 2026 Yunyan 3rd Coffee Culture Season—”Coffee Assembled, Can’t Miss You”—officially opened at the Xinyin 1950 cultural-creative park in Guiyang. The three-day feast gathered over 60 domestic and overseas coffee brands, professional competitors, and seasoned enthusiasts, vividly showing Guiyang’s deepening coffee atmosphere and diverse café culture.
The coffee market stayed lively from opening, with brand booths, competition zones, and equipment-interaction areas packed and queues unending. Unlike ordinary markets where people breeze through for a photo, this one was crowded with citizens and visitors who truly know and love coffee.
Many veterans immersed themselves in tasting, revisiting different booths’ signature drinks. One seasoned enthusiast sampled three combination sets in one go; asked why she kept returning, she said plainly: “Not to follow the trend for a check-in—I genuinely love coffee, and every cup holds a different flavor surprise.”
From ordinary citizens to industry practitioners, everyone sank into the coffee aroma—tasting carefully, asking earnestly, waiting patiently—a relaxed yet passionate atmosphere that became the festival’s most moving scenery.
Tastes differ, and Guiyang coffee leans toward a heavy, mountain-wild style. One side’s land nurtures one side’s coffee flavor; the Southwest and the coast formed a sharp contrast at this market. Summer, founder of Sanmen Coffee—a local community café rooted in Guiyang for years—spoke of the Southwest’s signature character.
“Coastal cities generally prefer light, clean coffee suited to fast-paced life. But Guizhou and the Southwest like heavier, fuller-bodied tastes,” the founder said. Relying on Guizhou’s unique mountain-wild resources, local coffee never limits itself to traditional recipes, favoring creative signatures. Local ingredients like litsea cubeba (wood pepper) and wild mountain tangerine are ingeniously blended in, fusing the cool natural breath of the mountains with the roasted aroma of beans—layered and highly recognizable. In his view, Guiyang’s coffee market keeps a steady heat: “Business is always good; Guiyang people’s acceptance and love of coffee are both very high.” Niche mountain-wild signatures have become Guiyang coffee’s distinctive tag distinct from the rest of the country.
Local heritage brands keep craft, competing on pour-over quality rather than traffic. As a leading Guiyang local brand, Captain George made a strong appearance but chose a different, slower rhythm. Unlike most booths pushing signature specialties for quick service, Captain George focused entirely on specialty pour-over throughout.
Amid the bustling market, the booth centered on calm extraction and slow tasting—grinding, blooming, pouring, extracting—every step precise and considered, full of artisan intent. Even without relying on a hit product for traffic, on the strength of years of reputation and solid quality, its footfall kept rising steadily. In fast-paced market consumption, this local top café interpreted Guiyang coffee’s professional substance with composure and craft.
Out-of-town café owners: Guiyang is a city of coffee. Owners gathered in the city were thoroughly won over by its coffee atmosphere. Ms. Xu Wenchun, a Shenzhen café owner visiting Guiyang for the first time, brought her own full sense of ritual and gentle quality.
Throughout service she was especially careful and patient; with every customer she guided them to smell the dry aroma first, then the wet, explaining bean origin, flavor notes, and extraction technique in detail—gentle and professional. Preparing for a coffee competition, she came specially to Guiyang to exchange and learn; of the city’s coffee atmosphere she said sincerely: “This is my first time in Guiyang; the coffee culture here is truly vibrant—a well-deserved city of coffee.” She noted Guiyang is a comfortable leisure city where locals genuinely enjoy and love coffee, in a pure and intense atmosphere.
The owner of Wenzhou’s “Tugou Coffee” went further, noting the stark contrast in drinking culture between the two cities. “Wenzhou people drink coffee mostly for work-energy, more utilitarian, but Guiyang people are really playing with and loving coffee—so many variations, such a great atmosphere.”
North and south flavors blend; old and new creativity collide. This summer coffee event not only activated the old city’s consumption vitality but also let more people see Guiyang’s unique mountain-wild coffee culture and its relaxed, healing lifestyle temperament. In cup after cup of rich aroma, Guiyang’s coffee economy keeps warming and renewing itself.
Guizhou Daily / Tianyan News, reporter Gao Xin; Editor Xu Ran
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