At a Glance (China Coffee Network): From June 12 to 14, the second Zhejiang Provincial “Village Barista Masters” skills competition heated up in Qingtian. Themed “Craftsmanship Builds Coffee, Qiaoyun Qingtian,” more than 30 outstanding rural coffee practitioners from across the province showcased and exchanged skills, raising professional standards and advancing the quality upgrade of the rural coffee industry.
The contest was jointly organized by the Zhejiang Provincial Department of Agriculture and Rural Affairs, the Provincial Human Resources and Social Security Department, the Provincial Federation of Trade Unions, the Provincial Direct Organs Working Committee, the Communist Youth League Provincial Committee, and the Provincial Women’s Federation. It was an individual event comprehensively testing creative design and fundamentals, with two modules: “creative coffee presentation” and “Americano preparation.” Contestants had to demonstrate creativity and solid basics, encouraged to work with local ingredients and rural aesthetics.
At the venue, contestants took the stage in turn, methodically completing the full routine—grinding, dosing, tamping, extraction, milk texturing, latte art, and station cleanup—every move professional and standardized, every cup embodying daily training and artisan creativity.
Chen Zhengye, a contestant from Qingtian, presented her work “Plum Time,” deliberately using fresh bayberries picked that day as the core ingredient, blending the juicy fruit into her coffee creation. “It’s Qingtian’s bayberry harvest season right now. I didn’t hesitate to use our own homegrown bayberries to craft a specialty drink with a Qingtian flavor, hoping this cup shares the unique taste of home with more friends.”
Hu Tian, a post-2000s contestant from Ningbo and a devoted coffee lover, has made touching coffee and studying drink-making a passion. She brought a hometown-themed work—the Xiangshan Maoyang lotus Americano. “Right outside my café is a large lotus pond; in summer it bursts into bloom, so beautiful. I hope this lotus-scented coffee lets everyone feel the unique ease and beauty of the countryside,” she said.
After a fierce contest, Xu Xinze from Hangzhou took first place. “Every opponent on stage was formidable, just as each village café has its own flavor and character. I treasure this chance to exchange and compete; I’ll reflect, keep improving, and hope village-café culture blooms even more brightly across the land,” Xu said.
The event deeply fused Qingtian’s rich coffee culture with its rural ecological strengths. A “Qingtian Village Café Market” ran alongside, with about 50 booths from excellent rural coffee brands, specialty-agriculture firms, and creative teams, plus a Qingtian coffee-culture showcase and a youth-talent recruitment zone—presenting not just a brilliant skills duel but a vivid practice of blending “overseas-town charm” with “rural common prosperity.”
In recent years Qingtian has kept deepening its coffee industry—refining the ecosystem, strengthening branding, and cultivating professionals. Coffee has evolved from a daily drink of the hometown-overseas community into a core industry IP that drives consumption, empowers culture-tourism, and advances shared prosperity. The county now has 721 registered cafés, daily consumption above 20,000 cups, and an annual coffee output value over RMB 200 million.
Chen Junyi, deputy director of the Qingtian Western-Cuisine Industry Development Center, said Qingtian will use this event as an opportunity, relying on the “Qingtian Western-Cuisine Master” and “Qingtian Coffee” brands, to keep training coffee professionals and deepen industry-education integration, building an exchange platform for industry talent. Following a path of policy guidance, market operation, and resource integration, it will keep expanding the “Qingtian Coffee” franchise, attract more coffee-related firms to settle in, form a full-industry-chain pattern, and take Qingtian coffee’s culture and brand to the whole country and beyond.
Tide News (Qingtian shared alliance), reporters Chen Yinqian and Rao Xiaomi
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