Ride the Luofu Mountain Cable Car, Sip Robuck Coffee: The Most 'Heady' Way to Climb This Holiday

At a Glance (China Coffee Network): During the Mid-Autumn and National Day double holiday, Robuck Coffee’s advertisements landed at the Luofu Mountain scenic area—every cable car now wears “Robuck’s new look,” letting visitors encounter this Huizhou-born coffee brand while taking in the mountain views.

The double holiday brought family reunion and national celebration. What sparks fly when the “first mountain of Lingnan” meets a best-selling domestic ready-to-drink coffee? During this year’s Mid-Autumn and National Day holiday, Robuck Coffee’s ads officially landed at the Luofu Mountain scenic area, and all cable cars have donned “Robuck’s new look.” While climbing high for the view and soaking in Luofu’s scenery, visitors will encounter this coffee card from Huizhou’s home soil.

Robuck Coffee advertisement at Luofu Mountain cable cars — Robuck Coffee wraps the Luofu Mountain cable cars (Source: public channels)

A mountain and a bottle of coffee, a “two-way embrace”

Luofu Mountain, long known as the “first mountain of Lingnan,” is a popular short-trip destination for visitors from the Guangdong-Hong Kong-Macao Greater Bay Area. It is predicted that during this double holiday the scenic area will sustain its visitor peak, with forecasts of more than 150,000 visitors over the holiday period. Travelers from Guangzhou, Shenzhen, Dongguan and across the country gather here to climb for blessings, appreciate intangible heritage and experience traditional Chinese medicine culture.

Robuck Coffee, meanwhile, is a brand that grew from this very land. As the flagship brand of Huizhou-based Yetai Group, Robuck has worked the ready-to-drink coffee track for over a decade, and with its “mellow and silky” taste has become a coffee choice familiar to consumers.

Robuck Coffee at Luofu Mountain — The local brand meets the local landmark (Source: public channels)

One side commands over 100,000-level visitor traffic; the other is a beloved local ready-to-drink brand. As Robuck’s ads shuttle through Luofu Mountain aboard the cable cars, this is not merely brand exposure but a deep binding of “local name card” and “city landmark.”

Visitors enjoying Robuck Coffee at Luofu Mountain — Visitors encounter Robuck at the mountain (Source: public channels)

Riding Luofu Mountain’s “breaking out,” letting the nation see the Huizhou brand

The cable car, as the core route of the scenic tour, is a must-choose way to explore. The new Luofu Mountain cableway is 1,537 meters long, equipped with 38 enclosed transparent cabins, with an hourly capacity of 1,800 passengers and a one-way ride as short as 5 minutes. Riding the cable car from foot to summit, visitors are accompanied throughout by the Robuck brand, forming a sustained, immersive touchpoint. For many out-of-town visitors contacting Robuck for the first time, this bottle from Huizhou’s home soil may become their first taste-memory of the city.

More importantly, Luofu Mountain’s influence keeps amplifying. As the core scenic area of the “South Kunlun–Luofu Mountain Leading Zone,” Luofu Mountain is using 54 premium cultural-tourism-sports activities to radiate exposure across the entire golden-autumn consumption season. Robuck’s brand communication thus gains a longer cycle and a wider reach.

Luofu Mountain scenery with Robuck Coffee — A bottle from the mountain foot, a view from the peak (Source: public channels)

As the cable car slowly rises and overlooks Luofu’s layered ridges, with a bottle of Robuck—produced at the mountain’s foot—in hand, the regional bond becomes concrete and intimate. For Robuck, Luofu Mountain is the starting point from Huizhou to the nation; for Luofu Mountain, Robuck is a vivid footnote of a local brand giving back to the city’s cultural tourism.

This double holiday, Robuck Coffee awaits you at Luofu Mountain. Climb the first mountain of Lingnan, taste the good coffee of Huizhou.

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