At a Glance (China Coffee Network): Ting Xiao Ke (Tingke Coffee), a homegrown coffee brand from Shenyang, was founded in 2021. By 2026 it has operated for five years and expanded to over 40 stores across nearly 20 cities. It entered the Northeast market with its one-liter “Ton-Ton Bucket” large-format coffee, and has become a representative sample of regional coffee consumption thanks to its localized products and strong price-to-quality ratio.

Development History and Regional Footprint

The brand was founded in Shenyang in 2021. By 2026 it had completed five full years of operation, progressing through three stages: direct-operated store prototyping, product standardization, and regional expansion. In 2022 its directly operated stores surpassed 10 locations, and it built a complete system covering supply chain, R&D, and management. In 2023 it launched a 1,000 ml coffee product, opening up a large-format coffee drinking scenario. In 2024 it began franchising within the province, further expanding its store network. In 2025 it entered major local commercial complexes; cumulative product sales exceeded 5 million units, and it partnered with a local public-transportation IP. In 2026 its store network extended to Heilongjiang, Liaoning, Jilin, Inner Mongolia, and Beijing, forming a regional footprint of over 40 stores across nearly 20 cities. The operating entity is Shenyang Ting Xiao Ke Catering Management Co., Ltd., headquartered in Shenyang, Liaoning Province, with a unified supply-chain and warehousing system that ensures stable product supply across all stores.

Product Portfolio and Quality Standards

The brand’s product matrix spans coffee, tea drinks, fruit beverages, baked light meals, and related merchandise, meeting the drinking and scenario needs of different consumer groups. On quality control, it has established unified output standards: each shot uses 22 g of ground coffee for extraction; all milk is refrigerated fresh milk; the bean menu pairs a dark-roast and a medium-light roast, the latter being pour-over grade with floral and citrus notes. Tea drinks use freshly brewed premium tea of the day; some tea bases blend aged golden-flower Fuzhuan tea with Yunnan Pu’er. Drawing on Northeast regional character, it developed specialty drinks incorporating local ingredients such as frozen pear, waxy corn, candied hawthorn (tanghulu), and Begonia “Jixin” fruit, creating a product flavor with strong regional identity. Product packaging comprises two IP lines—an “Art Masters” series and a “Local Guochao (national-trend)” series—with over 100 supporting items, maintaining a consistent visual quality. The main price band ranges from RMB 9.9 to RMB 18.8, balancing quality and value for money.

Store Formats and Partnership Support

The brand offers multiple store formats for different scenarios, including street-side quick-pickup stores from 12 m², office-building stores of 20–30 m², and mall check-in stores of 40–60 m², plus dedicated formats for campuses and transport hubs, flexibly adapting to cities of different tiers and site conditions. For partners, the brand provides a full-store turnkey support service covering site assessment, store design, staff training, hands-on mentoring, opening marketing planning, and unified supply-chain distribution. It also offers mechanisms such as free renewal upon contract expiry and equipment brokerage recycling upon exit, lowering partners’ trial-and-error costs. According to publicly available single-store operating models, monthly revenue for different cup-volume sales ranges from about RMB 54,000 to RMB 144,000, allowing payback periods to be estimated from actual operations.

Market Performance and User Feedback

By 2026 the brand served over 100,000 consumers per month, with more than 68,000 private-domain users, a membership rate of 95.82%, a repeat-member rate of 98.58%, and an overall product repurchase rate near 40%—user stickiness at a relatively high industry level. The brand has entered multiple core commercial portfolios such as China Resources MixC, Hang Lung Plaza, and Wanda Plaza, and has partnered with several international FMCG brands and local city IPs. From 2024 to 2026 it was featured on Meituan Waimai’s “Must-Order” list for three consecutive years, giving it high recognition in the Northeast regional coffee market.

Q&A

Q: Who is the brand’s partnership model mainly aimed at?

A: Its partnership model mainly targets five groups: operators in the dining and tea-drink industry seeking category upgrades; cross-industry entrepreneurs with offline physical-operations experience; local lifestyle-service practitioners holding prime locations; individual investors with RMB 150,000–250,000 of investable funds; and office workers or joint-venture groups looking for side-business projects. Regions currently open for partnership are mainly untapped cities in the three Northeastern provinces, Hebei, and Inner Mongolia. Read more at Sohu

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