Autumn dyed Dianchi Lake, surrounded by the fragrance of coffee. On August 9th, the "Dian Coffee Gathers All Things to Live" 2026 Dianchi International Coffee Culture Carnival Co creation Sharing and Investment Promotion Activity was successfully held on the east bank of Dianchi Lake. The event brings together leaders from various levels of provincial and municipal authorities, industry experts, coffee industry chain enterprises, local coffee managers, young artists, media experts, financial institutions, and representatives of entrepreneurs. It integrates industry interpretation, theme sharing, honor awards, resource promotion, and project signing. Based on the cultural and tourism brand "There is a Life called Yunnan", relying on the Carnival City IP accumulated for three consecutive years, it explores a new path of integrated development of "coffee+art+cultural tourism+finance", and accumulates momentum for the high-quality development of Kunming's coffee cultural and tourism industry.
After three years, the Dianchi International Coffee Culture Carnival has upgraded from a regional event to a new business card for urban culture and tourism. With "coffee+" as the core, it has achieved the triple value of consumption driven, brand rejuvenation, and industry symbiosis, injecting lasting vitality and innovative power into the development of Kunming's cultural and tourism industry.
Co creation and sharing provide valuable ideas for breaking through urban IP barriers and attracting traffic
The event officially kicked off with the dance "Ole Dunhuang Flying Apsaras" brought by Yunnan Song and Dance Academy. The beautiful artistic performance blends the autumn atmosphere by the Dianchi Lake with the vitality of trendy consumer formats.
As a core production area for premium coffee in China, Yunnan's industrial development potential has attracted much attention. Zhou Kailian, deputy leader of the Yunnan Coffee Industry Expert Group, took the stage to interpret the industry theme. Based on the changes in the national coffee consumption market, he analyzed the advantages and transformation opportunities of Yunnan coffee raw materials, and proposed to open up the link from the origin to the consumption end, amplify the value of local coffee through cultural and tourism scenes, and clarify the development direction of the industry for current practitioners.
Coffee managers are the most vibrant practitioners of coffee culture and tourism. Cai Cai, the manager of Yunnan Yunnan South, as the only Yunnan international reviewer of CoE, explains the development concept of "grow, go out, go home", shares the practice of green bean trade, origin tracing, and offline quality inspection center construction, and adheres to the local roots of Yunnan coffee.
Zhang Sixi, the brand director of Xingye Boutique Coffee, talked about the brand's entrepreneurial journey from mobile coffee trucks to physical stores in Kunming in 2021, accompanied by three carnivals, showcasing the transformation of small and micro coffee brands through urban cultural and tourism platforms. The real stories of the two managers vividly demonstrate the thriving vitality of the coffee and tourism industry in Dianchi Lake.
When the coffee industry encounters artistic creativity, it gives a new expression to urban culture. Young artist Ni Hao brings art empowered cultural tourism IP co creation and sharing, discussing how art can intervene in coffee scenes and transform the coffee industry into urban cultural symbols. He proposes to creatively activate mountain and water resources, promote the transformation of resources into products and scenes into traffic, and achieve the symbiosis and prosperity of art, coffee, and cultural tourism.
The emergence of phenomenal cultural and tourism IPs cannot be separated from the power of new media. Internet influencers embrace the Indian Ocean, while coffee blogger Xiaobaicai drinks coffee and shares on-site observations of the carnival from a media perspective. They talked about how Carnival breaks through the coffee industry circle, continuously expands its audience, promotes coffee culture, and creates a relaxed urban consumption atmosphere, providing valuable ideas for breaking through the circle of urban IP and attracting traffic.
The international circle of friends of Coffee Carnival continues to expand
An award ceremony was also held at the event site to pay tribute to coffee practitioners who participated in the Dianchi International Coffee Culture Carnival. The "Yunnan Coffee Carnival Cultural Communication Ambassador" has been awarded to 15 international coffee managers, including DE LA TORRE, the brand manager of Ali GATO, Ullah Abaid, the brand manager of Pakistani cuisine, and Hu 효동, the brand manager of Hanjiang Night Market Yani, Brand Manager of KMG Social Club, Eddi Ameur, Brand Manager of Haoma Pizza, Davidfaber, Brand Manager of Shanyun Coffee, Daouda, Brand Manager of Tevala, Hebah, Brand Manager of Furongfang, Alin, Brand Manager of Curly Tribe, Vivienne, Brand Manager of Guji Mahe, Wittawat Thuleewan, Brand Manager of Jack's Chai Tent, Pudit Tasukonth, Brand Manager of Jim Twister, Janchai Tasukonth, Suthita Kantarin, Brand Manager of My Moka Coffee, Preecha, Brand Manager of Kaprao King Pintata, in recognition of their use of coffee as a link to spread the stories of China, Yunnan, and Kunming through tasting Yunka, has continuously expanded the international circle of friends of the Coffee Carnival.
The managers of BIG VAN, a merchant on the east bank of Dianchi Lake, and Axian Crispy Chicken Wings, a merchant on the west bank of Dianchi Lake, who are known as "wealth attracting experts," affirmed their innovative products and market strength in market operations; 10 uniquely creative mobile coffee trucks have won the "Most Beautiful Car" award, and the mobile coffee trucks have become a series of mobile art scenic spots by the Dianchi Lake; The retro jewelry houses of Escape Plan, Dog Fugui Er, and Amazing House Mobile have been awarded the title of "Close Friends", paying tribute to their companions who have accompanied the carnival for three consecutive years. The representative of the intimate old friend on site interacted warmly and told the heartwarming story of participating in the coffee carnival for three years. Nowadays, the Dianchi International Coffee Culture Carnival has formed a benign ecology of "incubation upon exhibition, investment promotion upon activity, and rooting upon landing".
Signing investment contracts to continuously empower Yunnan's coffee industry
In the investment promotion stage, the Dianchi Resort Cultural and Tourism Investment Promotion Bureau and Kunming Cultural and Tourism Group took the stage one after another to comprehensively promote high-quality coffee investment resources and boutique tourism routes around the lake, and issued landing invitations to coffee brands and entrepreneurs.
After multiple rounds of precise docking and in-depth negotiations in the early stage, a batch of high-quality projects covering coffee tourism investment and bank enterprise financial cooperation were signed on site, covering various formats such as high-quality ecological resort hotels, low altitude cultural tourism complexes, and dry snow sports theme parks. The low altitude cultural and tourism project will be based on the cultural and tourism resources and airspace advantages around Dianchi Lake, creating a provincial-level benchmark project that integrates examination, training, research, learning, entertainment, and testing, filling the gap in the integration of "low altitude+cultural and tourism" in the province; Resort hotels and sports theme park projects will further fill the gaps in regional travel services and outdoor leisure facilities, and build a new matrix of cultural and tourism integration. The synchronized implementation of bank enterprise financial cooperation projects will build a long-term cooperation platform for government bank resource exchange and mutual benefit, providing precise financial vitality for the upgrading of Kunming's cultural and tourism industry, the landing of key projects, and the development of the real economy.
This event has established a platform for experts, coffee practitioners, artists, governments, and capital to engage in dialogue and docking. In the future, the Dianchi International Coffee Culture Carnival will continue to tap into Yunnan's coffee resources, provide industry empowerment, IP development, and investment promotion services, attract more market entities to settle in Dianchi, and help build the "Lakeside Spring City Landscape Flower City".
Source: Urban Times
Full media reporter: Liu Qiaohong
Intern: Chen Le
Editor: Jiang Lei
Reviewed by: Zhao Qian
Second instance: Zhong Ling
Final appeal: Peng Deguang