Hogood Coffee is a national key leading enterprise in agricultural industrialization, founded in 1994. It is a private enterprise that integrates coffee planting, processing, sales, and import and exp
Hogood Coffee is a national key leading enterprise in agricultural industrialization, founded in 1994. It is a private enterprise that integrates coffee planting, processing, sales, and import and export business. It is a professional enterprise covering the entire coffee industry chain in China and the first brand in China to obtain the "Coffee Full Industry Chain Enterprise" China Famous Trademark.
Here is a detailed introduction:
development history
Starting and Transformation: In 1994, Jiazhongbiao Rubber Factory was established in Luxi County, engaged in the processing and sales of coffee and rubber raw materials. In 1997, Hongtian Industrial Development Co., Ltd. was established in Luxi City to build a coffee planting base using the "company+base+farmers" model.
Brand establishment and expansion: In 2007, Dehong Hongtian Industrial (Group) Co., Ltd. and Yunnan Production and Investment Company jointly invested in the establishment of Dehong Hougu Coffee Co., Ltd. and Lincang Hougu Coffee Co., Ltd. In 2009, an investment of 2 billion yuan was made to build a 33000 ton instant coffee production line, ending the history of European monopoly on coffee equipment manufacturing.
Market Expansion and Internationalization: In 2010, Kunming Hougu Coffee Sales Co., Ltd. was established. In 2012, e-commerce channels were launched. In 2015, the first China Europe international "coffee train" was launched. In 2016, Chongqing Coffee Trading Center was jointly established with Chongqing Energy Investment Group. In 2017, led the establishment of the Asian Coffee Association.
Brand Overview
Hougu Coffee is headquartered in Dehong, Yunnan. The company was established in 2007 and was jointly invested and created by Dehong Hongtian Industrial (Group) Co., Ltd. and Yunnan Production and Investment Company. As of 2025, Hougu Coffee has nearly 2000 employees and has developed and planted 270000 acres of coffee, driving 60000 households and over 300000 people. Its products are sold to more than 50 countries and regions worldwide, mainly to cities such as Shanghai, Beijing, and Shenzhen in China. Its e-commerce channels cover multiple platforms such as Tmall and JD.com.
Brand advantage
Full Industry Chain Layout: Integrating coffee planting, processing, research and development, sales, and import and export business, we have established 9 subsidiaries, 7 coffee planting bases, and 3 instant coffee production plants in Yunnan.
Strong technological research and development capabilities: In 2013, the China Coffee Engineering Research Center was established, collaborating with research institutions from multiple countries and applying for multiple patents. Adopting internationally advanced freeze-drying coffee technology to preserve the original aroma of coffee.
Rich and diverse products: covering coffee beans, instant coffee, ready to drink coffee, etc., such as AA high-altitude beans, latte coffee, cold extracted freeze-dried coffee, etc., as well as specialty products such as walnut coffee and walnut protein black tea.
Numerous honors have been awarded, including National Agricultural Product Processing Demonstration Enterprise, Top 30 Technological Innovation Capability, and China Famous Brand.
Industrial layout
Planting Base: Developed and planted 270000 acres of coffee in Yunnan Province, including 220000 acres in Dehong and 50000 acres in Lincang, driving 60000 households and over 300000 people.
Processing and production: It has its own instant coffee production line with an annual production capacity of 33000 tons, introduces Brazilian concentrated production line equipment and technology, Denmark's international top technology, and uses advanced technologies such as spray drying and freeze drying to produce coffee products.
R&D Center: In 2013, we jointly established the China Coffee Engineering Research Center with Kunming Institute of Botany, Chinese Academy of Sciences, and other institutions. We have established cooperative relationships with multiple international research institutions and have applied for a total of 21 patents as of 2016.
main products
It covers various types of coffee beans, instant coffee, ready to drink coffee, etc., such as AA high-altitude beans, Italian Yunnan small grain roasted beans, Hougu pure coffee, Hougu Zuncang freeze-dried coffee, etc. It has also developed specialty products such as freeze-dried walnut instant powder "Walnut 007".
It is mainly sold to Shanghai, Beijing, Shenzhen and other cities in China, covering 12 provinces such as Hubei and Shandong, and cooperating with large supermarkets such as Carrefour and Wal Mart; Sold overseas to over 50 countries and regions including the UK, US, and Russia.
