Here is a complete and accurate introduction to Dongpeng Coffee (the main line of ready to drink coffee under Dongpeng Beverage), including product lines, specifications, flavors, raw material process
Here is a complete and accurate introduction to Dongpeng Coffee (the main line of ready to drink coffee under Dongpeng Beverage), including product lines, specifications, flavors, raw material processes, purchasing channels, and accompanying pictures, for easy self driving/office/commuting quick selection:
Core product line and specifications
There are two types of bottles available: 500ml (large bottle for sharing/self driving) and 330ml (portable small bottle/commuting pocket), both of which are sterile cold filled at room temperature and do not require a cold chain, with a long shelf life; Featuring a low sugar formula that is friendly to people who control their sugar intake.
Classic Latte
Formula: Arabica+Robusta double bean ratio, paired with New Zealand milk source, with a soft milk aroma that does not overpower the natural taste of coffee; Low sugar design, balanced sweetness and bitterness
Taste: Smooth on the palate, rich baking aroma, clean aftertaste, suitable for daily breakfast and office base
Coconut Latte (Hot)
Formula: double bean base+100% imported raw coconut milk (≥ 80g coconut milk per liter), no artificial coconut essence, natural coconut flavor; Equally low in sugar
Taste: The coconut fragrance is sweet and blended with the rich and mellow coffee, and the flavor is fresher after refrigeration. It is the first choice for summer self driving/afternoon refreshing
Raw material process and key information
Double bean golden ratio: Arabica enhances aroma and smoothness, Robusta enhances richness and alertness, balancing flavor and functionality;
Production process: Aseptic cold infusion, locked fresh, stored in a cool and dry place at room temperature; After opening, be sure to refrigerate and consume within 24 hours;
Positioning and pricing: National cost-effective ready to drink coffee, with unit prices generally lower than international brands in supermarkets/convenience stores, suitable for high-frequency consumption;
Purchase channels: nationwide convenience stores, chain supermarkets, JD/Tmall Dongpeng official flagship stores, gas station convenience stores are fully covered, and self driving supplies are convenient;
Market performance: By 2025, it has become one of the top three ready to drink coffee brands in China, with a market share of nearly 14%, making it a leading player among local brands.
Scene recommendation
RV self driving/long-distance driving: 500ml large bottle, low sugar to refresh without sweetness, room temperature storage without ice;
Commuter/workstation ready to use: 330ml portable bag, easy to drink upon opening, does not take up space;
Summer Heat Relief: Drink after refrigeration, raw coconut is particularly refreshing.