Coffee by day, light-and-shadow by night, matches on weekends - 2026 Roots of Shanghai Golden-Autumn Consumption Season arrives

By day, sip coffee in Thames Town; by night, watch the architectural light-and-shadow show. Pick a weekend to catch a match at Sheshan or feel the autumn harvest in the countryside. Themed “Golden Autumn Gathers in Songjiang, Enjoy the Good Times,” the 2026 “Roots of Shanghai” Golden-Autumn Consumption Season will unfold from October to November.

The campaign revolves around six pillars — commercial carriers and distinctive streets, policy subsidies, e-commerce cloud shopping, auto renewal, local enterprises, and the integrated experience of culture, commerce, tourism, sports, exhibitions and agriculture — offering citizens and visitors rich choices.

A cup of coffee meets the night light-and-shadow

From September 30 to October 4, the 4th Songjiang Coffee Golden Week will be held in Thames Town. By day you taste coffee; by night you can stay in the town’s civic square for the architectural light-and-shadow show. From September 30 to October 7, the main venue of the 3rd Shanghai International Light Festival’s Songjiang sub-venue lands in Thames Town, with a series of events rolling out across Songjiang — light shows, intangible-cultural-heritage performances and distinctive markets taking turns, unlocking a brand-new night-tour experience. The same holiday now opens in different ways by day and by night.

Families who love nature can watch the Natural Living Season at Shanghai Chenshan Botanical Garden from October 1 to 5, joining parent-child activities, outdoor experiences and distinctive markets. During the National Day holiday, the Guangfulin Cultural Relics Site plans flower-float displays, boat tours and a cultural-creative food market; the Sijing Ancient Town’s “Light Painting Sijing” series runs through October 7; in October, Cangcheng · Langyuan presents “Roots of Shanghai · Opening Warehouse Fair,” showcasing street-market scenes from different eras. Citizens can arrange ancient-town, ruins or nature-themed outings according to each event’s schedule.

Autumn colors relay as events enter the fields

Catch a match, tour a hillside, or set aside a weekend to step into the fields — Songjiang’s golden-autumn program stays exciting.

From October 15 to 18, the Buick LPGA Championship will be held at Sheshan International Golf Club; from October 16 to 18, the 8th Maotian Art Carnival in Maogang Town strings together ecological sightseeing, farming experience and gourmet leisure with a pastoral fairy tale; from October to November, the Sheshan Forest Tourism Season will link surrounding attractions and commercial carriers to explore a new “forest + culture, commerce, tourism, sports, exhibitions and agriculture” integration model and build immersive consumption scenes; the Shihudang Farming Culture Season keeps delivering rural experiences.

Shopping can be a stop on the itinerary too. During the National Day holiday, Songjiang Wanda Plaza arranges parent-child and youth-themed events; in November, the China Merchants Garden City near Sijing Station on Metro Line 9 is planned to open; Songjiang Indigo is set to launch its 5th-anniversary events from November 20 to 29.

In home furnishing, appliances and auto consumption, Yuexing Home, JD Electronics and related automakers will run promotions; during Double 11, local enterprises will also promote Songjiang’s good products through e-commerce platforms and livestream rooms.

Tap “peng yi peng” in-store for discounts

The consumption season will simultaneously launch the first round of linked retail-, dining- and culture-tourism promotion activities, planning to issue three types of vouchers — retail, dining and culture-tourism. Retail vouchers use tiered spend-and-save; dining vouchers use random instant reductions; culture-tourism vouchers cover accommodation and scenic experiences.

At that time, when citizens pay with Alipay’s “peng yi peng” (tap-to-pay) at participating merchants, those who qualify can enjoy the discount instantly, with no need to grab vouchers in advance. In addition, Songjiang plans to launch golden-autumn micro-vacation routes linking attractions, hotels, dining and malls.

A relevant official of the District Commission of Economy and Informatization said: “Songjiang will use the deep integration of culture, commerce, tourism, sports, exhibitions and agriculture as the lever, coordinate the six pillars, and better connect events, performances, scenic spots with business districts, hotels and villages, upgrading the full-chain service capacity of ‘eating, lodging, transport, touring, shopping and entertainment,’ so that citizens and visitors are willing to travel a bit further and stay one more night, and so that event foot traffic benefits more operating entities.”

Source: Xinmin Evening News; Author: Cao Bowen, correspondent Han Haifeng

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