Gucheng Town, Zhenyuan Begins Coffee Harvest as Farmers Reap Red Cherries

In golden October, walking into Hexi Village, Gucheng Town, Zhenyuan County, coffee trees across the hills are laden with plump red cherries. Farmers weave through the groves, racing the season to pick, presenting a joyful scene of abundant harvest everywhere.

“I grow 15 mu of coffee, for over ten years now. Four years ago I cut the old trees and replanted; they’re not yet at peak fruiting, but I can still harvest 7–8 tonnes a year, which at today’s prices sells for 50,000–60,000 yuan,” said Na Yunlan, a farmer from the Bashan group of Hexi Village, happily picking cherries. Four years ago her family rejuvenated the aging trees; now the new trees grow well. Though not yet at peak fruiting, the current yield already brings a smile. “When peak fruiting comes, output will be even higher,” she said, eyes full of expectation as she gazed at the branch-full red cherries.

Right now the coffee-picking season is just beginning. As the season advances, quality gradually improves and purchase prices will rise accordingly, and farmers’ pockets will grow fuller.

Not far away, the purchasing point is equally lively. Farmers bring freshly picked cherries to sell; weighing, bookkeeping, and settlement—the purchasing point is crowded, and “sweet accounts” are settled on the spot, farmers’ faces beaming with harvest joy. Li Kaichang, a purchaser from the Xinzhaigroup of Hexi Village, explained: “Last year the average price was 7–8 yuan per kilogram, peaking at 10.9 yuan. This year purchasing just started; early buys are mostly dried and diseased fruit, so prices are a bit lower, about 6 yuan per kilogram. As quality comes up later, prices will rise too, continuing through mid-March next year.”

Currently, Gucheng Town has over 5,000 mu of coffee, of which more than 2,000 mu are fruiting, with this year’s output expected at 2,280 tonnes and output value reaching 15 million yuan. From hillside to purchasing point, from picking to settlement, the “red fruits” are turning into “gold tickets” in people’s pockets, injecting a steady stream of vitality into comprehensive rural revitalization. (Gucheng Town, Zhou Ling, Zhou Yun)

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